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1. en.wikipedia.org › wiki › Xerxes_DesaiXerxes Desai - Wikipedia

   en.wikipedia.org › wiki › Xerxes_Desai

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   Xerxes Desai was the first managing director of Titan Company, an Indian watchmaking company, and played an instrumental role in laying the foundation of the company.

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3. www.financialexpress.com › lifestyle › meet-xerxesMeet Xerxes Desai, the man behind Titan and Tanishq: He ...

   www.financialexpress.com › lifestyle › meet-xerxes

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   Aug 19, 2023 · Xerxes Desai, the brilliant mind behind the remarkable success stories of Titan and Tanishq was a multifaceted personality whose legacy is etched in India’s corporate history. A graduate of...

4. www.tata.com › newsroom › heritageXerxes Desai, Trailblazer | Tata group

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   Learn about Xerxes Desai, the founder and first MD of Titan, who transformed the Taj hotels, built a satellite township, and engaged with urban issues. Read his stories of creativity, charisma, and compassion in the Tata group heritage series.

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5. People also ask

   Who was Xerxes Desai?

   • Xerxes Desai was the first managing director of Titan Company, an Indian watchmaking company, and played an instrumental role in laying the foundation of the company. Desai was a graduate of Elphinstone College ( Mumbai University) and Oxford University.

   Xerxes Desai - Wikipedia

   en.wikipedia.org/wiki/Xerxes_Desai

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   When did Xerxes Desai start a quartz watch?

   • In the late 1980s, Xerxes Desai introduced India to its first quartz watch when he founded Titan Co. Ltd, a part of Tata Sons. Titan Company Limited began in 1984 when he inaugurated Titan Watches Limited in Chennai. Despite challenges, Titan’s emergence as a leader in quartz analog electronic watches was marked by its pursuit of excellence.

   Meet Xerxes Desai, the man behind Titan and Tanishq: He worked closely

   www.financialexpress.com/lifestyle/meet-xerxes-desai-the-man-behind-titan-and-tanishq-he-worked-closely-with-jrd-tata-and-ex-pm-rajiv-gandhi-his-ad-jingle-is-still-used-in-the-alia-bhatts-new-campaign/3212106/

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   What did Xerxes do at CIDCO?

   • At CIDCO, he worked closely with the eminent architect Charles Correa and others to help build Vashi, now a bustling suburb. Xerxes later served on the National Commission on Urbanisation constituted by the then Prime Minister Rajiv Gandhi. “I was done building hotels for the rich.”

   Xerxes Desai, Trailblazer | Tata group

   www.tata.com/newsroom/heritage/xerxes-desai-titan

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   Who was Desai & what did he do?

   • In Pic: The Banquet Hall at the Taj Vivanta Whitefiled. Desai, who had been living in Bengaluru for the last three decades, is widely acclaimed as the person under whom a private company started making watches and soon became a market leader ahead of the state-owned HMT, which enjoyed a monopoly till Titan's entry.

   He started the jewellery brand Tanishq - Titan’s founding MD Xerxes

   economictimes.indiatimes.com/people/titans-founding-md-xerxes-desai-passes-away-at-79/he-started-the-jewellery-brand-tanishq/slideshow/52953264.cms

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   Did Xerxes build a satellite township?

   • The prospect, however, of creating a satellite township to overcrowded Bombay (now Mumbai) in the early 1970s, as part of CIDCO (City and Industrial Development Corporation), beckoned. Journalist Vinay Kamath quotes Xerxes as saying, “I was done building hotels for the rich.”

   Xerxes Desai, Trailblazer | Tata group

   www.tata.com/newsroom/heritage/xerxes-desai-titan

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   What did Xerxes think about urbanisation?

   • All through his career, Xerxes engaged with issues of urbanisation, involving himself even in the urban affairs of his adopted city, Bengaluru. He believed that urbanisation was key to the nation’s economic growth, having a transformative influence on life, society, and political institutions. Building an Institution

   Xerxes Desai, Trailblazer | Tata group

   www.tata.com/newsroom/heritage/xerxes-desai-titan

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6. economictimes.indiatimes.com › people › titansTitan’s founding MD Xerxes Desai passes away at 79

   economictimes.indiatimes.com › people › titans

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   Jun 28, 2016 · Xerxes Desai, who introduced quartz watches and Tanishq jewellery in India, died on Monday after a brief illness. He was a Tata veteran and a legend in the watch and jewellery industry.

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7. www.livemint.com › Companies › YU0lGZxi8vGW383Xerxes Desai, founder of Titan, dies | Company Business News

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   Jun 27, 2016 · Bengaluru: Xerxes Sapur Desai, the man who founded Titan Co. Ltd and made it an internationally renowned Indian watch brand, is no more. The 79-year-old died in Bengaluru on Monday because of...

8. Videos

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     Xerxes Desai - The Man Behind TITAN Brand ?? TITAN - The million Dreams !! Our First Own Wrist Watch

     22 Jul 2022

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     In conversation with Xerxes Desai | Vice-Chairperson, IIHS

     11 Jul 2016

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     The Man Behind Titan: Xerxes Desai's Legacy in Indian Watchmaking | Kalaai Chronicles

     27 May 2024

     179 views

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9. iihs.co.in › about › board-founding-membersXerxes Desai - Indian Institute for Human Settlements

   iihs.co.in › about › board-founding-members

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   Xerxes Desai was a Tata group veteran, a watch industry pioneer and a passionate urbanist. He served on the boards of several cultural and educational institutions and was part of the New Bombay Project and the National Commission on Urbanisation.

10. www.youtube.com › watchThe Man Behind Titan: Xerxes Desai's Legacy in Indian ...

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    May 26, 2024 · Welcome to Kalaai Chronicles! Today, we explore the incredible story of Xerxes Desai, the visionary leader who revolutionized India's watch industry and transformed the...

    • Video Duration: 7 min
    • Views: 179

    • Author: Kalaai Chronicles