Search results
Robert Oscar Peterson (March 13, 1916 – April 18, 1994) was an American businessman and philanthropist. As the founder of the Jack in the Box restaurant chain, he popularized the drive-through fast food restaurant concept.
Aug 1, 2019 · Lily Dale New York, Niagara Falls 2010. Italy 2013. Africa 2017. Thailand/Vietnam/Cambodia 2009. Chile/Argentina/Brazil 2008. Ecuador/Galapagos 2007
Apr 20, 1994 · Robert Oscar Peterson, a plain-spoken, take-charge entrepreneur who founded the Jack in the Box restaurant chain and was a major benefactor for the arts, higher education and liberal political...
Mar 4, 2021 · Learn about the life and achievements of Robert Oscar Peterson, the man who created the intercom drive-through and sold his hamburger chain in the '60s. He was also a philanthropist, a hotel owner, a banker, and a political donor who supported both parties.
- Janet Burns
- ITS FOUNDER PIONEERED THE DRIVE-THRU. George via Flickr // CC BY-NC 2.0. Robert O. Peterson opened the first Jack in the Box restaurant in San Diego, Calif.
- BY 1980, THE COMPANY WAS SICK OF CLOWNS, SO IT BLEW THEM UP. In the late '70s, Jack in the Box decided to shed its circus-like interiors, lose the clowns atop its restaurants and in its drive-thrus, and evolve into something that’d appeal more to adults than children.
- BUT IN 1994, JACK CAME BACK AND RETURNED THE FAVOR. The mid-’90s “Jack’s Back” campaign reestablished the mascot (“thanks to the miracle of plastic surgery”) and was meant to help reinvent the company after a major E. coli contamination crisis in 1993, which resulted in several deaths and left the chain near bankruptcy.
- THE NEW JACK STARTED TAKING DOWN HIS HATERS, TOO. A later commercial, from 1997, shows Mr. Box sparking a violent confrontation with a man who’s been calling the chain “junk in the box.”
Apr 18, 1994 · Robert O. Peterson, Founder of Oscar's & Jack in the Box Restaurants, Dies SAN DIEGO — Robert Oscar Peterson, a plain-spoken, take-charge entrepreneur who founded the Jack in the Box restaurant chain and was a major benefactor for the arts, higher education and liberal political causes, died Tuesday night at age...
People also ask
Who is Robert Oscar Peterson?
Was Jack in the box Peterson's first restaurant?
Why did Peterson change his name to Oscar's?
Who was Peterson Hall?
May 31, 2017 · Robert O. Peterson opens the first Jack in the Box at 63rd Street and El Cajon Boulevard in Rolando. It was the first drive-thru restaurant in San Diego to have a two-way intercom. A hamburger cost 18 cents (about $1.72 after inflation).
