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  1. May 23, 2022 · Today, we’re bringing new energy and purpose to our colors, typeface, logo and other brand elements with a refreshed visual identity. Our new system is designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community.

  2. May 24, 2022 · Instagram has introduced a new visual identity for its brand and brand resources with a new logo, typefaces, colours and other elements. The visual refresh will also include a new approach to layout and design for the mobile app and web browser experience.

  3. We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design.

  4. Our layouts mirror the app: confident and simple, placing community and content at the forefront. With an iconic core foundation, layouts signal the potential for experimentation and self-expression. Full-bleed images reference the in-app experience and give maximum attention to content.

  5. May 23, 2022 · Inspired by our global community, we set out to refresh Instagrams visual identity to reflect our role as a place for people to express themselves. This redesign, which nods to our heritage, puts expression first — paving the way for our continuous evolution.

  6. May 23, 2022 · Instagram is introducing a new logo which is brighter and includes more color gradient than ever before. It also created a new typeface that will make the brand identity uniform across...

  7. May 26, 2022 · Shawn Grant. May 26, 2022. With a revised visual identity, Instagram has given its colors, typeface, logo, and other brand aspects new life and meaning. The new system is built to support...

  8. May 23, 2022 · From billboards to websites, our new typeface highlights our distinct identity. Across surfaces, from our marketing campaigns to our websites, Instagram Sans helps us showcase a distinct identity.

  9. May 24, 2022 · Instagram has unveiled its redesigned brand identity and UI with an intent to reflect its brand evolution of the movement, inclusivity, and new purpose. Along with the visual UI, Instagram also built a custom typeface to portray a distinguished identity.

  10. May 25, 2022 · It marks the first update to Instagram’s visual identity since its 2016 rebrand, when the company first moved from its Polaroid-esque logo to its now ubiquitous pink gradient mark. While the logo itself remains unchanged, it has provided the inspiration for one of the new identity’s key elements: Instagram Sans.