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  1. 1 day ago · In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf.

  2. 4 days ago · When Rolex founder Hans Wilsdorf founded Tudor in 1926, there was a practical business case for the brand. At the time, watches were genuine tools as much as they were decorative accessories. Wilsdorf, who predicted the transition from pocket watches to wristwatches, also saw the value in creating wristwatches that were beautiful and luxurious, in addition to combining innovations and practicality. When Rolex had been around for around 20 years, Wilsdorf founded Tudor to bring the innovative ...

  3. 2 days ago · Tudor itself began in 1926 by Hans Wilsdorf, the same gent who founded Rolex. This was decades after the crown’s debut in 1905. By the ‘20s, Rolex was already well on its way to being a premier luxury brand. So, Tudor was established as a more affordable and sportier option while maintaining the Wilsdorf standards.

  4. 4 days ago · Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931.

  5. 3 days ago · When founder Hans Wilsdorf set up his watchmaking firm, he was influenced by the swift changes sweeping through society at the beginning of the 20th century. In an era when wristwatches were still regarded as fragile items of apparel, he was determined to create one that would be robust, precise, and reliable, adapted to ever more active and sporting lifestyles.

  6. 2 days ago · Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

  7. 1 day ago · People had been asking for this colorway since the initial Black Bay release in 2012 (and some even since the last Tudor Submariner references ended). All of a sudden, the Rolex Submariner was not the only dive watch in the Hans Wilsdorf stable that came in the iconic monochromatic uniform — no gilt here, folks.