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The Marketing Management Journal (MMJ) is dedicated to the exchange of ideas and insights into marketing management. MMJ’s mission is to provide a forum for sharing of academic, theoretical, and practical research that may impact the development of the marketing management discipline. Manuscripts that focus upon empirical research to advance ...
Apr 11, 2024 · Latest articles. ‘Latest articles’ are articles accepted for publication in this journal but not yet published in a volume/issue. Articles are removed from the ‘Latest articles’ list when they are published in a volume/issue. Latest articles are citable using the author (s), year of online publication, article title, journal and article ...
The IUP Journal of Marketing Management. ISSN: 0972-6845. A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database. It is a quarterly journal focusing on Marketing strategy, Marketing research and techniques, Brand management, Advertising, Consumer behavior, E-commerce and marketing strategies ...
Scope. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right.
Jan 2, 2024 · Journal of Marketing Management. ISSN 0267-257X (Print); ISSN 1472-1376 (Online) Publisher: Routledge, part of the Taylor & Francis Group. 163 Issues are available. Fast Track.
The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking ...
Editorial board. EDITOR. Professor Mark Tadajewski - University of York, UK; Royal Holloway, University of London, UK. FOUNDING EDITOR. Professor Emeritus Michael J. Baker† - University of Strathclyde, UK. ASSOCIATE EDITORS. Associate Professor Paolo Antonetti - NEOMA Business School - Rouen Campus, France.
