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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018).
Title: Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. Description: Eighteenth edition. | New York, NY : Pearson Education, [2019]
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
Philip Kotler has written over 70 books. You can find a list of them below. Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006, 2009, 2012, 2015). Kevin Lane Keller Joined as co-author in 2006.
May 29, 2020 · Leading marketers see modern marketing to be all about value creation. Marketing aims to meet human needs by creating value. The marketer chooses the product features and services that will deliver value. The marketer chooses prices that will create value in exchange.
Oct 26, 2021 · Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the...
Philip Kotler has taken marketing to the next level. See what he's done. ABOUT PHILIP KOTLER. Biography. Quotes From Philip. Quotes About Philip. Publications. Awards and honorary degrees. Photos. Videos. BLOG BY PHILIP KOTLER. CONTACT PHILIP KOTLER. I have been busy working on a number of new books with coauthors for 2024.
S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management - Cited by 552,874
Mar 28, 2023 · Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly...
Dec 11, 2012 · Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets.
