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Tomy had built considerable international brand recognition
- The company decided to use the name "Tomy" in international subsidiaries, and "Takara Tomy" in Japan, because Tomy had built considerable international brand recognition while Takara's products (Microman, Transformers, Battle Beasts, Beyblade, B-Daman etc.) had been sold and branded by other toy companies such as Hasbro.
en.wikipedia.org/wiki/Tomy
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In Western media, the Takara Tomy merger was typically characterised as a 'takeover' of Takara by Tomy (likely because several years of losses had put Takara in a financially weakened state at the time of the merger (although Takara did have significantly higher sales than Tomy)).
In 2006, Takara and Tomy merged, becoming TOMY Co., Ltd., (known as TAKARATOMY in Japanese) with the aim of maximizing their respective strengths and becoming the world's top toy manufacturer.
Tomica (トミカ, Tomika) is a line of die-cast toy vehicles (mainly cars) produced since 1970 by Takara Tomy Co. of Japan (formerly known as Tomiyama and Tomy Kogyo Incorporated). [1] Ostensibly, Tomica diecast were an outgrowth of Tomica World, an autonomous toy line of motorized train accessories that Tomy had created based on Plarail and ...
TOMY Company to Open 1st Overseas "TOMICA BRAND STORE" at THE PLACE in Shanghai, China on Saturday, September 28, 2024. First Collaboration between LICCA Doll and Francfranc! LICCA doll "Interior Coordinate"to be released on Saturday, September 28, 2024. Acrobatic Sports Toy "Sports Human" Series Three types of "Sports Human Soccer / Basketball ...
Takara Co., Ltd. (株式会社タカラ, Kabushiki gaisha Takara) was a Japanese toy company founded in 1955. In March 2006, the company merged with Tomy Company, Ltd. to form Takara Tomy. The Takara motto was 「遊びは文化」 ("playing is culture"). The company focused on traditional toys and board games.
Dec 21, 2022 · Japan’s space agency, JAXA, hired Takara Tomy to design a rolling lunar robot called SORA-Q. It’s now en route to the moon.
Explore a wide selection of TOMICA cars and collectibles at TOMY Asia, your ultimate destination for high-quality diecast vehicles.
