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In this article, we’ll take a look at how big-name brands use color in their logos, dive into the patterns revealed by popular logo choices and take a closer look at the big businesses that think outside the square. One reason people create logos in the first place is that visual recall is a powerful thing.
- Hidden Meaning
When the logo was developed color televisions were being...
- Hidden Meaning
- The Psychology of Color in Business
- Unicorn Colors
- The Psychology of Color in Branding and Ads
What do the colors in your company’s branding tell customers? Today’s infographic, by the Masters in Psychology Guide, is on the psychology of color in business. It analyzes the colors used by major tech startups as well as by prominent consumer brands in their advertising.
Out of the largest 50 unicorns, tech startups that have achieved valuations of $1 billion or more, the most common primary branding color was black or grey. A total of 38% of companies, including stalwarts like Uber, Vice, and WeWork, rely on these hues for their outward appearance. Blue is well-known as a strong business color, and it is no surpri...
It’s not just tech startups that key in on color to help differentiate their brands. Companies, including some of the best-known consumer brands, have focused on color in their branding, advertisements, and communications for years. Red is a color that allegedly stimulates appetite. That may explain why fast-food restaurants like McDonald’s, KFC, P...
This article explores the psychology behind each color and what it means for your brand. This understanding, along with the resources outlined here, will help you make informed decisions when putting together a color palette for your business.
- Blue. Blue is the world’s favorite color, with 57% of men and 35% of women ranking it as their top choice. And brands feel the same way: This calming tone is the most popular logo color, with 33% of top brands featuring it in their logo.
- Purple. The color purple symbolizes royalty and superiority. In the Roman Empire, high-ranking officials wore Tyrian purple, which cost more than gold at the time.
- Orange. This bright color conveys confidence, creativity, and courage. And because of its fun nature, it works well with noncorporate brands. Orange also produces a warm feeling since it’s associated with the sun.
- Red. This powerful color is associated with excitement, energy, power, fearlessness, and passion. In sales, call-to-action buttons use red to empower shoppers to convert because it exudes a sense of urgency.
- Blue. Color psychology dictates that this insanely popular logo color stands for being “trustworthy, dependable, fiscally responsible, and secure.” This makes sense when you consider the central role it plays in the identities of big brands like Facebook, Wal-Mart, AT&T, and probably your town’s police department.
- Yellow. Fast Company calls yellow an optimistic color that has the benefit of being bright enough to grab a consumer’s attention from a distance. It makes sense that Denny’s and McDonald’s both use yellow in their logos since they’re eager to attract hungry travelers on the interstate.
- Orange. Considering using orange in your business branding? Orange is often referred to as a “friendly” color. It’s used by everyone from Nickelodeon and Nike to high fashion brand Hermes.
- Red. Red is a very tricky color for marketers. Often used to signal SALE, it has a color psychology all its own, symbolizing excitement and passion. Coca-Cola has been around for over a century, but its marketing campaigns through the ages have usually hinged on narratives that promote the drink as something exciting and something to be shared amongst friends and family.
Jan 31, 2024 · Importance of color psychology. Color psychology is essential for businesses because it uses color combinations to connect with people in different ways. Here’s why it’s so important: Matches cultural preferences: Colors mean different things in different cultures.
May 24, 2023 · Explore how strategic brand colors influence consumer behavior, perception, and engagement. Learn to optimize your brand identity with a well-defined color palette that speaks directly to your target audience. Unleash the power of colors in conveying your brand's message effectively.
