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  2. Oct 30, 2023 · When Kim Kardashian launched SKIMS in 2019, I bet none of us imagined that we’d see her posing next to NBA commissioner Adam Silver to announce that her brand was the official underwear...

  3. Jul 21, 2023 · In a Wall Street Journal Magazine video, Kim Kardashian explained that she couldn't always find shapewear that matched her own skin tone, so she started Skims to provide women with...

    • Henry Blodget
  4. en.wikipedia.org › wiki › SkimsSkims - Wikipedia

    Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. [1] Skims has a focus on body positivity and inclusivity across the brand and practices inclusive sizing. [2] The company was valued at over $4 billion in July 2023. [3]

  5. Mar 10, 2021 · MARCH 9, 2021, 9:26 PM EST. Kim Kardashian wants everyone to feel comfortable in their own body! The reality star and entrepreneur explains that she aims for inclusivity and diversity in the...

    • Daniel Neira
    • 46 sec
    • 2019: SKIMS Gets a Pre-Launch Rebrand. When Kardashian first announced her clothing line in 2019, it wasn't the SKIMS we know today. In June of that year, the mogul announced she'd been developing a shapewear brand, "Kimono," for more than a decade.
    • 2021: Fendi x SKIMS Breaks the Internet. SKIMS launches are known to sell out fast, but no one anticipated the SKIMS x Fendi capsule collection to fly off the shelves the way it did.
    • 2021: SKIMS Goes for Gold. Teaming up with the NBA and WNBA isn't SKIMS' first dip into the athletic pond. In 2021, Kardashian announced—via Twitter—that SKIMS had been named the official underwear brand of the United States Olympic teams.
    • 2022: SKIMS Does Swim. In 2022, SKIMS debuted its take on swimwear with Kardashian modeling many of the brand's newest offerings. "Buying swimwear should be fun and easy, yet so many women feel daunted by it," Kardashian wrote in a press release at the time of the launch.
  6. Mar 15, 2021 · In an interview with Vogue, which was released on March 15, the multi-hyphenate star gave a little insight into how she actually got started with her fashion brand. And spoiler alert: It started...

  7. Mar 9, 2021 · Fashion. “I want women to feel comfortable”: Kim Kardashian West chats inclusivity, diversity and the future of SKIMS. Since its launch in 2019, SKIMS has revolutionised the shapewear industry with its diverse products and inclusive messaging—founder Kim Kardashian West shares her vision for the body-positive brand. By Tish Weinstock. 9 March 2021.