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First African-American to establish a PR firm
- PR Trailblazer: Joseph Varney Baker (1908-1993) was the first African-American to establish a PR firm.
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Jan 20, 2020 · Joseph V.Baker (1908-1993) is thought to be the first black owner of a PR firm. Joseph Varney Baker is one of those trailblazers. Born August 20, 1908, in Abbeville, South Carolina, he attended Abbeville State Teachers Training School.
- Joseph Varney Baker: The First African-American to ... - PRNEWS
This led him to found a PR firm in NY, Joseph V. Baker and...
- Remembering The First Black Woman to Own a PR Firm - PRNEWS
[Editor’s Note: As we celebrate Black History Month, we...
- Joseph Varney Baker: The First African-American to ... - PRNEWS
Jan 27, 2022 · Pioneer Joseph Varney Baker (1908-1993) Posted on January 27, 2022 by Institute for Public Relations. IPR is featuring some of the many Black American pioneers and modern-day heroes to celebrate Black History Month. Joseph Varney Baker was born on Aug. 20, 1908, in Abbeville, South Carolina.
Feb 18, 2021 · Remembering the diverse pioneers of PR: Joseph Varney Baker The early PR industry, like all areas of American life, benefitted greatly from the contributions of Black visionaries. Here’s the story of the man behind the first Black-owned PR firm.
- Jared Meade
May 3, 2022 · Several firsts in public relations bear the name of Joseph Varney Baker. He was once described as “ the dean of Negro public relations men.” He left his job as city editor for the Philadelphia Tribune to provide public relations counsel for the Pennsylvania Railroad.
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- Journalist Beginnings
- Impressive Client List
- First Black President of PRSA Philly
After leaving the Philadelphia Tribune, he worked as a PR consultant for the Pennsylvania Railroad. This led him to found a PR firm in NY, Joseph V. Baker and Associates, in 1934. The firm, the first African-American-owned PR agency, specialized in PR, marketing and advertising aimed at African-American audiences. Based on available evidence, we ac...
Over the years, Joseph V. Baker and Associates’ client list would include some of the biggest corporations including the Pennsylvania Railroad, American Tobacco Company, Carrier Corporation, Hamilton Watch Company, the Gillette Corporation, Scott Paper Company, RCA, Procter & Gamble, Chrysler, DuPont, U.S. Steel, Western Union, NBC, the Association...
Baker was unanimously elected as the first African-American president of the Philadelphia chapter of PRSA, in 1958. In addition, he was the first African-American to earn the Accreditation in Public Relations (APR) designation. Baker retired in the early 1980s. In 1990, the PRSA Multicultural Affairs Committee named one of its awards in Baker’s hon...
- Charlie Sands
Feb 28, 2020 · [Editor’s Note: As we celebrate Black History Month, we offered a remembrance of Joseph Varney Baker (1908-1993), who is believed to be the first black man to own a PR firm in the United States. Here we offer the story of another pioneering figure in the history of communications.
Feb 3, 2021 · Joseph Varney Baker (1908-1993) was once described as, “the dean of Negro public relations men.” As the Museum of Public Relations reports, Baker was the city editor of the Philadelphia Tribune, a newspaper for African Americans that is still published today.
