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    • Saturday Group's two Swedish founders

      • Saturday Group's two Swedish founders, Jens Grede and Erik Torstensson met while working for Tyler Brûlé at The Wallpaper* Group in London in the early 2000s., The set up a creative fashion agency, Saturday London, in 2003, with the backing of Mother Holdings.
      en.wikipedia.org/wiki/Saturday_Group
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  2. Jens Grede and Erik Torstensson have grown their former side project into a $100 million business. Can the duo behind so many other blockbuster brands turn their own label into a global player?

  3. May 11, 2022 · Jens is a quiet, contemplative Swede, who once had ambitions of being a professional skateboarder. Instead, he and Erik Torstensson formed London-based marketing agency Saturday Group (now...

    • Jonathan Heaf
  4. Nov 16, 2023 · Erik Torstensson wanted to talk about Frame, the “model-off-duty” denim brand that he started with his business partner, Jens Grede.

    • Jessica Iredale
  5. Feb 20, 2018 · Jens and Erik are the branding gurus behind Saturday Group – an image consultancy business that has worked with pretty much every megabrand in the fashion business, credited for bringing Justin buff-tastic Bieber to Calvin Klein, the COS concept to H&M and launching menswear site Mr Porter.

  6. Frame was founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede following careers at creative agency, The Saturday Group, in which the founders sold a majority stake to Omnicom in 2015.

  7. frame-store.com › pages › aboutAbout FRAME

    FRAME is an American fashion brand founded by Jens Grede and Erik Torstensson, renowned for its collections in denim, cotton, leather, and cashmere. Since the brand’s inception in 2012 in Los Angeles, CA, FRAME has evolved from making hand-crafted denim to offering ready-to-wear staples in the finest natural materials.

  8. Feb 7, 2023 · But that changed when he and his business partner Jens Grede launched Frame in 2012. The Los Angeles-based operation started with one pair of skinny jeans but has since grown into a profitable...