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The company was founded in 1924 in Germany by Hugo Ferdinand Boss and originally produced general-purpose clothing. In the early 1930s, Hugo Boss began to produce and supply military uniforms for the Nazi Germany government, resulting in a large boost in sales. [6] .
Hugo Boss was founded in Metzingen, Germany in 1924 by Hugo Ferdinand Boss. Originally a clothing company specializing in uniforms, the brand eventually shifted to men's suits in the 1950s and expanded to include women's wear and fragrances.
Founded in 1924 in the town of Metzingen, Germany, HUGO BOSS has grown to include the two brands BOSS and HUGO, womenswear, footwear and leather goods, and international sports sponsorships. The company moves forward with the new future initiative SHAPE.
1967-92: The Holy Era. Nineteen years after the death of company founder Hugo Boss in 1948, two of his grandsons, in their mid-20s, Uwe and Jochen Holy, took over the firm. The business-savvy brothers turned the company around completely, steering it into a new, more promising direction: men's wear.
In 1923 Hugo Boss founded the clothing company in Metzingen, near Stuttgart in the south of Germany. At first the company specialized in the production of work clothes, overalls, raincoats, and uniforms. From 1933 onward it made uniforms for German storm troopers, Wehrmacht, and Hitler Youth.
Early years. After the end of the First World War, Hugo Ferdinand Boss (1885–1948) took over his parents' clothing retail business in Metzingen, where it still operates, and registered it as a business for manufactured goods in 1922. [7] .
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Jul 2, 2021 · A German fashion brand, also known as simply Boss, Hugo Boss was founded in Metzingen, Germany, in 1924. The company was named after Hugo Boss, the brand’s creator who was born and died living his entire life in Metzingen.
