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Manufacturer and retailer of undergarments and loungewear
- Manufacturer and retailer of undergarments and loungewear intended to enhance body shape. The company offers a wide range of products including bodysuits, shapewear, and underwear that feature styles and color shades for different body types, providing women of all types with support and coverage.
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What is Kim Kardashian's skims?
Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. [1] Skims has a focus on body positivity and inclusivity across the brand and practices inclusive sizing. [2] The company was valued at over $4 billion in July 2023. [3]
- 2019: SKIMS Gets a Pre-Launch Rebrand. When Kardashian first announced her clothing line in 2019, it wasn't the SKIMS we know today. In June of that year, the mogul announced she'd been developing a shapewear brand, "Kimono," for more than a decade.
- 2021: Fendi x SKIMS Breaks the Internet. SKIMS launches are known to sell out fast, but no one anticipated the SKIMS x Fendi capsule collection to fly off the shelves the way it did.
- 2021: SKIMS Goes for Gold. Teaming up with the NBA and WNBA isn't SKIMS' first dip into the athletic pond. In 2021, Kardashian announced—via Twitter—that SKIMS had been named the official underwear brand of the United States Olympic teams.
- 2022: SKIMS Does Swim. In 2022, SKIMS debuted its take on swimwear with Kardashian modeling many of the brand's newest offerings. "Buying swimwear should be fun and easy, yet so many women feel daunted by it," Kardashian wrote in a press release at the time of the launch.
Jul 21, 2023 · Skims is Kim Kardashian's vision of inclusive, comfortable shapewear, revolutionizing the industry since its 2019 launch.
- Henry Blodget
Oct 30, 2023 · On June 28, 2019, Kardashian introduced to the world the first pieces from her shapewear line that would later be known as SKIMS. Her line was originally named “Kimono” and she said in a tweet...
Oct 18, 2023 · SKIMS, founded by Kim Kardashian, is a powerhouse in the shapewear industry. Whether you love or hate Kim, there’s no denying SKIMS’ success. The brand is now worth US$4bn (approximately £3.09bn), making SKIMS a unicorn four times over and leapfrogging over long standing competitor Spanx.
SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
May 13, 2024 · Skims launched in 2019 with a small collection of shaping briefs and bodysuits catering to Kardashian‘s existing audience. But the brand quickly expanded beyond its core shapewear offerings to become a one-stop shop for innerwear, loungewear and even outerwear (including swimsuits, dresses and puffer coats).
