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The Visitors metric includes every visit to your site, including repeat visits from the same user. This number is always equal to or higher than unique visitors. For example, if your site receives 1,000 visits in a week but only shows 750 unique visitors, it means some users are returning multiple times. How to Identify and Calculate a Unique ...
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Explore the different ways Google Analytics classifies users through user metricsNext: [GA4] User engagement
Google Analytics offers a few user metrics that provide different ways of understanding how many people visit your website or app.
The following core user metrics are used to define how many people visit your site or app:
• "Total users" is the total number of people who visited your site or app in the specified date range.
• "Active users" (or just "Users") is the number of people who engaged with your site or app in the specified date range.
• "New users" is the number of people who have never visited your site or app before in the specified date range.
• "Returning users" is the number of people who have visited your site or app before in the specified date range.
It's important to note that not all new users are active, so new users may exceed active users. But new and active users will never exceed total users.
The following table provides the definition for each of these user metrics:
Metric What it is How it's populated
Total users
The number of unique users who triggered any event in the specified date range.
This metric is populated automatically.
New users
Jul 3, 2023 · GA4 Active Users vs. Total Users. Your GA4 total user count will be greater than your GA4 active user count. That’s because the total users metric is defined by unique visitors who logged any kind of visit at all. While active users are the unique visitors who satisfy more stringent conditions.
- Zack Duncan
While Google Analytics calls website visitors users everywhere else, in the ‘New vs Returning report’, it categorises website visitors as new and returning visitors instead of new users and returning users. A new visitor is the same as a new user. But in the context of ‘New vs Returning report’, technically, they are different.
Dec 20, 2021 · Paper and pencil is the least sophisticated and least accurate way to count people. With this method, an employee stands by the door and makes tally marks as people enter the building. If you have several entrances, you need one employee at each door to tally visitors. This method is acceptable for approximating a daily visitor count.
2. Total users. In GA4, total users is anyone who visits your site, whether they bounce within seconds or stick around to subscribe to your product. In other words, total users includes active users—and disengaged, ‘yeah, nevermind’ users. To find your total users, go to Reports > Engagement. Then, click on Events.
People also ask
Is a new visitor a dimension or a metric?
What is a total user?
How many “new visitor” users are there in a report?
Should I use the new visitor sessions or new users numbers?
The API does offer a unique dimension that is not available online — ‘New / returning’ — which identifies whether the user is ‘new’ or ‘returning’. The good news is that it duplicates the New Users count of 135, and the Returning Users count of 33 as seen online. The bad news is that the returning users number (33) is still wrong.
