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SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
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Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. [1] Skims has a focus on body positivity and inclusivity across the brand and practices inclusive sizing. [2] The company was valued at over $4 billion in July 2023. [3]
- 2019: SKIMS Gets a Pre-Launch Rebrand. When Kardashian first announced her clothing line in 2019, it wasn't the SKIMS we know today. In June of that year, the mogul announced she'd been developing a shapewear brand, "Kimono," for more than a decade.
- 2021: Fendi x SKIMS Breaks the Internet. SKIMS launches are known to sell out fast, but no one anticipated the SKIMS x Fendi capsule collection to fly off the shelves the way it did.
- 2021: SKIMS Goes for Gold. Teaming up with the NBA and WNBA isn't SKIMS' first dip into the athletic pond. In 2021, Kardashian announced—via Twitter—that SKIMS had been named the official underwear brand of the United States Olympic teams.
- 2022: SKIMS Does Swim. In 2022, SKIMS debuted its take on swimwear with Kardashian modeling many of the brand's newest offerings. "Buying swimwear should be fun and easy, yet so many women feel daunted by it," Kardashian wrote in a press release at the time of the launch.
Jul 21, 2023 · Skims is Kim Kardashian's vision of inclusive, comfortable shapewear, revolutionizing the industry since its 2019 launch.
- Henry Blodget
Oct 30, 2023 · When Kim Kardashian launched SKIMS in 2019, I bet none of us imagined that we’d see her posing next to NBA commissioner Adam Silver to announce that her brand was the official underwear partner...
Jul 31, 2023 · Kim Kardashian’s shapewear brand, Skims, is now worth $4 billion. Kardashian has a net worth of $1.7 billion—up from $1.2 billion—thanks to Skims, in which she has a 35% stake. In 2020 ...
Jun 11, 2020 · Skims describes itself as ‘Kim's answer to shapewear that actually works.’ and says its pieces are ‘designed to smooth, enhance, lift and tone’ and offer ‘a solution for every body’....
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