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- The company was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became "Dassler Brothers Shoe Factory" (Gebrüder Dassler Schuhfabrik).
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The adidas background is a long history of collaboration and innovation. As one of the oldest companies in the worldwide sporting goods industry, there have been many highs (and some lows) that have shaped the company for more than 70 years.
The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events.
When US-based hip-hop group Run-D.M.C. released “My Adidas,” it set the record straight about youth culture, their passions, and pure enthusiasm about their sneakers. adidas itself only finds out about this love story when the band hold up the 3-Stripes shoes during a concert in front of 40,000 fans – one of these concertgoers is an ...
Sep 20, 2024 · Adidas (styled as “adidas” since 1949) is a prominent German manufacturer of athletic shoes and apparel, identified by its three-stripe trademark. The company is also known for its high-profile endorsement deals, including NBA star Derrick Rose and Argentine-born football (soccer) star Lionel Messi , who signed a lifetime deal with Adidas ...
- Beginnings of Adidas Shoes
- The Dassler Brothers and World War II
- Adidas in The Modern Era
In 1920, at the age of 20, avid soccer player Adolph (Adi) Dassler, son of a cobbler, invented spiked shoes for track and field. Four years later Adi and his brother Rudolph (Rudi) founded the German sports shoe company Gebrüder Dassler OHG—later known as Adidas. T By 1925 the Dasslers were making leather shoes with nailed studs and track shoes wit...
During the war, both Dassler brothers were members of the NSDAP(The National Socialist German Workers' Party) and eventually even produced a weapon called "Panzerschreck" an anti-tank bazooka, made with the help of forced labor. The Dasslers both joined the Nazi Party prior to the war, and Adi supplied shoes to the Hitler Youth movement, and to Ger...
In the 1970s, Adidas was the top athletic shoe brand sold in the US. Muhammad Ali and Joe Frazier were both wearing Adidas boxing shoes in their "Fight of the Century" in 1971. Adidas was named the official supplier for the 1972 Munich Olympic Games. Although still a strong, well-known brand today, Adidas' share of the world sports shoe market drop...
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What does adidas stand for? The name adidas came from the founder, Adolf “Adi” Dassler’s name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.
Key Facts. Key to our success are our people and our culture. They bring our identity to life, defined by our purpose and mission. OUR PURPOSE. Our purpose, ‘Through sport, we have the power to change lives,’ guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.
