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Nov 16, 2023 · Grede and Mr. Torstensson were the original power couple of the group, two Swedish guys who met 20 years ago in London when they were working at an advertising agency.
- Jessica Iredale
Oct 10, 2022 · Once, Torstensson and Massenet — who are romantic partners — and the Gredes decided to take the famed Myers-Briggs personality test for fun, discovering that Emma’s and Torstensson’s results matched up perfectly, as did Jens’ and Massenet’s.
- Lauren Sherman
Erik Torstensson & Jens Grede. Founders, Frame & Co-Chairmen, Wednesday Agency Group. They founded popular denim label Frame, while their agency has executed projects such as the Jeff Koons collaboration with Louis Vuitton.
Dec 5, 2019 · Grede is married to Emma Grede, who cofounded Good American, while Torstensson is in a long-term relationship with Natalie Massenet, who founded luxe e-tailer Net-a-Porter.
Sep 5, 2018 · Frame — which started as a side project for founders Jens Grede and Erik Torstensson while working full time at the agency they started, Wednesday — is on track to hit $120 million sales in its sixth year. According to Grede, it wasn’t a calculated success. The brand stumbled upon its business strategy.
Feb 7, 2023 · Widely viewed as one of the best-connected people in fashion and among its most successful brand builders, he never envisioned himself as an apparel industry entrepreneur. But that changed when he...
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Who are Grede & Torstensson?
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Mar 14, 2014 · Torstensson had been hired as an art director after a freelance stint with Brûlé during his holidays at university in Sweden, while Grede joined from a magazine called Stockholm New.
