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  2. Here are 15 ways to improve your website, increase conversions, and make your guests want to visit you again.

    • The “Upside Down” Guest Post. Here’s the deal: When most people read your guest post, they usually skip the author bio section. I can’t blame them… Most author bio boxes are BURIED at the bottom of the page, like this
    • Overhaul & Upgrade Old Blog Posts. This simple strategy landed me 50.95% more traffic in 7 days: Here’s exactly how I did it: 1. First, I found a post on my site that was out of date.
    • Use “Click to Tweet” Links. This is one of the BEST ways to get more shares from your content. In fact, Click To Tweet Links are one of the main reasons that this post from my blog has over 6k social media shares
    • Optimize Your Content With LSI Keywords. It’s no secret that SEO is one of the best ways to drive traffic to your website. That said, most old-school SEO strategies simply don’t work anymore.
    • Implement UI/UX Web Design Practices. Optimizing the user interface (UI) and user experience (UX) while designing your website will increase its eventual conversion rate.
    • Optimize Content Marketing. Content marketing is a website optimization strategy that helps attract traffic to a site. It is a process that includes planning, creating, and distributing SEO-friendly content that educates visitors about your products, services, and industry.
    • Improve On-Page SEO. On-page SEO is the practice of optimizing web page content for search engines. Improving it will tell search engines that your website answers visitors’ queries.
    • Fix Technical SEO Issues. Another aspect of search engine optimization is technical SEO. Technical SEO makes it easier for search engines to find your content by improving your website’s structure.
    • Document 3-5 user personas to get a better understanding of your website’s audience. Do you really understand the people visiting your website? Are their needs and wants guiding every website decision you make?
    • Set up Goals in Google Analytics. If you can’t measure it, you can’t improve it. Mr. Drucker loved measurement. If he were still alive, he’d revel in using Google Analytics goals data to improve his website.
    • Redesign homepage to communicate your Value Prop. Your homepage is one of the most critical pages of your site. Not because it’ll get the most traffic (most sites get more traffic to other pages), but because
    • Ensure a site-wide Call to Action is in the header. What’s the most important action on your website? Is it filling out a lead generation form? Downloading a lead magnet?
    • Optimize your site for the core web vitals. Google’s latest update revealed there are new on-site factors, called web vitals, that’ll influence how high your site ranks.
    • Fix technical SEO errors. The chances are high that you have a few technical SEO errors that are holding your site back. To uncover these errors you’ll need the help of an SEO tool.
    • Review your site structure. If you built out your website without a long-term site plan, then there’s a chance your site is a jumbled mess of pages. By refining and optimizing your website structure you can improve your search engine rankings, and elevate your user experience across the board.
    • Publish content that matches the user intent. Even more important than publishing quality content, is publishing content that matches the intent of a keyword.
  3. Apr 1, 2022 · How to Improve a Website. Use white space. Optimize your page speed. Use attractive calls to action. Use hyperlink differentiation. Segment key information with bullet points. Use images (wisely). Include well-designed and written headlines. Keep your website pages consistent. Catch your 404s. Be responsive and mobile-friendly.

  4. Sep 11, 2024 · 1. Improve Your Website Loading Speed. 2. Get Your Site Inside of Featured Snippets. 3. Improve Dwell Time With This Simple Step. 4. Use Sitelinks. 5. Create Linkable Assets. 6. Target Keywords With High Commercial Intent. 7. Grab More SERP Real Estate. 8. Rank for “Topic + Statistics” Keywords. 9. Optimize Old Content For User Intent. 10.