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Jul 29, 2021 · 1. Create a Pinterest marketing strategy. Just as you would with any other social media channel, start by drawing out a social media strategy for Pinterest — don’t just jump right in. Creating a Pinterest marketing strategy means: Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound).
- Pin more often, and space out your pins. Perhaps the best change we’ve made to our Pinterest engagement of late is to pin more often. We’ve gone from pinning once or twice a day to pinning 10 times per day.
- Apply for Rich Pins for your website or blog. Rich pins are a free Pinterest feature intended to add greater detail and information on the pins themselves.
- Create the right-sized images. Pinterest’s business blog shares a lot of great strategies and tips in its videos and downloads. Here’s one that’s super interesting and actionable.
- Write better descriptions – keyword-rich, detailed. From the video above, the Pinterest team shares 5 keys to what it’s found to be most valuable in writing up the descriptions of your pins.
1. Optimize your Pinterest profile. 2. Strategically plan your boards. 3. Conduct keyword research. 4. Stay aware of upcoming trends. 5. Target audiences that are already interested in your brand. 6. Find new customers with help from your current ones. 7. Cross-promote on other channels. 8. Run multiple ad creatives in one campaign. 9.
- Grace Lau
- Decide Who Your Core Audience Is. The first thing you need to do when developing a Pinterest strategy is to determine who your audience is and whether your audience is on Pinterest.
- Determine Your Goals for Pinterest. What are your initial goals when you are using Pinterest? Is it to drive more e-mail signups? Are you looking to get more sales from Pinterest?
- Plan Out Your Pinterest Boards. Unlike social networks Twitter and Facebook, where followers can only follow one feed, Pinterest users can follow all your boards (similar to categories) or they may choose to follow specific ones that resonate most with them.
- Get Your Blog Started. I have worked with many businesses that still don’t have a blog but are interested in using Pinterest. They have some amazing products, but the truth is very few people would ever think of searching for their products on Pinterest by name and will probably be squeezed out of search results by pins that have thousands of repins and have been around for years.
- Get a Pinterest Business Account. When signing up for Pinterest, you can choose between a personal or business account on Pinterest. While they are both free and allow you to post pins, the latter provides some advanced features that give it an edge over a personal account.
- Create A Professional, Attractive, & Optimized Pinterest Profile. Your Pinterest profile is an extension of your brand, so you want to make sure it looks professional and optimized.
- Learn Pinterest SEO and Perform Keyword Research. Just like Bing or Google, Pinterest is a search engine. The only difference is that it is a visual search engine.
- Create & Organize Your Pinterest Boards. When setting up your Pinterest board, it is important to focus on both the aesthetics and organization of your boards.
How to organically grow your Pinterest followers. Add hashtags to your Pinterest images. Practice mutually beneficial pinning. Pinterest best practices. Build a content strategy. Best times to post on Pinterest. How to design your Pinterest tiles. Pinterest trends to try. Create multiple pins for the same post.
Jul 24, 2024 · To make it easy to follow best practices on Pinterest, help protect your account from unwanted risky behavior, and help you leverage the most effective strategies, Tailwind developed a new feature called SmartGuide.
