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- Change Your Homepage to A Landing Page
- Include Popups on Every Page
- Add Exit-Intent Choices
- Include A Welcome Mat on Your Site
- Use A Better Color For Your Sign-Up Button
- Use A Changing Button That Interacts with Subscribers
- Don’T Require Too Much Information in Your Sign-Up Form
- Encourage Sharing
- Add A Photo to Your Landing Page
- Make Your Testimonials More Prominent
Of course, the ultimate way to convert visitors into subscribers is through a landing page. This is a page specifically designed to increase the number of email subscriptions and nothing more. To get started, you’re going to remove the basic home page you have now. This shouldn’t include anything. I don’t even have a link to my blog on the home pag...
It may be old news, but popups still work amazingly well. That’s why you continue to encounter them across the web. They work! If you don’t already have an opt-in set up on your website, it’s time to join the game. Food blogger Nikki McGonigal found that popups resulted in a 1,375% increase over her sidebarin email opt-ins. That’s insane! She start...
If your subscriber is planning on leaving your site, it’s a great time to grab his or her attention and request an email subscription. Most of the time, these visitors will never return, so you want to get the most value out of each visitor that drops by your site. There are lots of ways to run an exit-intent popup, but I’ve found a question to be ...
You’ve undoubtedly seen a welcome mat on different sites you’ve visited, and there’s a good reason. Welcome mats are a simple way to turn every page on your website into a landing page at first. You can then test this page to ensure that it works at its absolute best. These welcome-mat landing pages don’t have to be complicated. Bamidele Onibalusi ...
There’s a lot of psychology behind the colors we use and see. Even slight changes can result in huge gains on your email list opt-in rate. To get started, look at the main color scheme you use on your page. Decide what colors might provide the best contrast. I like to use a tool like Paletton. You can easily see what colors would provide a great co...
Again, the smallest hacks can make big changes to the ways in which potential email subscribers respond to your offers. One marketer found a 40% increase in sign-upsjust by using a button like this, according to Kissmetrics. This pulls attention to the button when the reader hovers over it, making the button more effective and increasing the likeli...
It’s a simple psychological principle: The simpler the action you ask someone to take, the more likely he or she is to actually take that action. If your landing page asks your potential email subscribers for too much information, it might be helpful in the backend. But the result of the request might actually be a reduction in the total number of ...
As much as you’d like people to share your emails, the sad truth is that most will never actually forward an email to someone else. The old days of long forwarded message chains are mostly behind us, and social media is quickly taking their place. The data backs this up. Email only accounts for 4% of global sharing activity, according to research p...
Increasing your email opt-ins might be as simple as just adding a photo the landing page. This is what World Wildlife Fundfound. Their original page was almost exclusively text. They tested by changing a few parts of their landing page. Most notably, they added an image. It wasn’t anything complicated — just a screenshot of their newsletter — but t...
Testimonials are one of the most powerful persuasion techniquesat your disposal. Most marketers understand this already and include testimonials of some kind on their landing pages. But it may surprise you that even moving the testimonial to a more prominent place on the page can increase the number of email opt-ins you receive. Michael Aagaard inc...
Learn How to Write a Great Email Newsletter. Let’s talk about the difference between a good newsletter and a bad newsletter. The first sign you’ve received a bad newsletter is you don’t recall asking to receive it.
- Email marketing can help businesses reach a wider audience, drive sales, recover abandoned carts, and further develop your relationship with your a...
- Build your email list by offering a downloadable asset, hosting a giveaway, or offering a free email course. Consider placing a banner at the top o...
- CAN-SPAM and GDPR (for Europe) require you to protect user’s privacy and avoid sending emails to purchased lists.
- Email automation allows you to create complex email campaigns that send automatic emails based on actions, such as when a subscriber adds an item t...
- Use your email tool to split subscribers based on demographics, interests, or customers versus non-customers. Then, send customized messages to eac...
Email List Practices & List Building. On Quick Sprout, what do you use to collect someone's email when they download something? What do you think an outstanding open & click rate is for emails? What is the best practice for double opt-ins? How do I clean and reactivate my list?
This part of our Help Center can help you get some answers. On Quick Sprout, what do you use to collect someone's email when they download something? What do you think an outstanding open & click rate is for emails? What is the best practice for double opt-ins? How do I clean and reactivate my list?
Aug 20, 2020 · As one of the major authorities in online marketing, Neil Patel writes concise and practical e-mails to engage his audience. These are his lessons: have a context, know the benefit you offer, keep it brief, work on the subject, and write a killer call-to-action.
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Email List Practices & List Building. What is the best practice for double opt-ins? NEIL: Don't use double opt-in. You will lose too many people from it. Instead, scrub your list in which all of the people that don't open up your last 5 or 6 emails AND have been on your list for at least 3 months shouldn't receive any more emails.
