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  1. www.vox.com › the-goods › 2018/9/17Chrissy Teigen turned relatability into a brand - Vox

    Sep 17, 2018 · Chrissy Teigen turned relatability into a brand. Her new cookware collaboration with Target matches her accessible-meets-aspirational image.

    • Rachel Sugar

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  3. www.salon.com › 2021/06/15 › chrissy-teigen-socialChrissy Teigen and the enduring, celebrity need to be relatable

    Jun 15, 2021 · No one does. Many of them needed empathy, kindness, understanding and support, not my meanness masquerading as a kind of casual, edgy humor." Teigen's apologies have been criticized as a...

    • Kylie Cheung

  4. www.adweek.com › brand-marketing › with-cravingsfestWith #CravingsFest, Chrissy Teigen Is Expanding Her ... - Adweek

    With #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the Experiential. With a new cookbook and a kitchenware line for Target in stores, Cravings has its sights set on...

  5. www.marketwatch.com › story › chrissy-teigen-landedChrissy Teigen landed a life-changing business offer on Twitter

    Nov 29, 2018 · How Chrissy Teigen has turned relatability into a multi-million dollar brand.

  6. www.adweek.com › brand-marketing › chrissy-teigenChrissy Teigen Is Adweek's 2019 Brand Visionary

    Brand Genius. Chrissy Teigen May Just Be Adweek's Most Unexpected 2019 Brand Visionary. Rare celeb who can win TV, book, product and endorsement deals with startling candor and stinging...

  7. www.vice.com › en › articleThe Reign of the ‘Relatable’ Celebrity Is Over - VICE

    May 25, 2020 · The undercurrent of every late-night talk show appearance, cover story, social media post and award acceptance speech is “relatability” – a PR spin on “authenticity” invented after the ...

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  9. www.adweek.com › brand-marketing › why-chrissyWhy Chrissy Teigen Is a Visionary; Meet the Rest of Our Brand ...

    Those branding titans make up the last five Brand Genius Visionaries as icons with global brands. Chrissy Teigen joins that exclusive group as an author, entrepreneur, model and TV personality.