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- To Save Time & Money: When it comes to buying products or services, one of the main fundamental reasons is to save time and money. Think about it, our lives are busy, and we’re always looking for ways to make things easier.
- People Buy Products Out of Necessity: Sometimes, we buy things because we really need them, you know? It’s not about wanting or wishing; it’s about having a genuine need.
- To Reduce Hassle: Dealing with things sometimes can be a hassle, and I understand that. In those moments, we often end up buying products or services to make life a bit easier.
- For Social Status and Prestige: Ever notice how sometimes we buy things not just because we need them, but because they make us feel a bit fancier or cooler?
Jan 24, 2022 · In simpler terms, why should I buy from you? We are the cheapest. It’s a strategy that’s worked for Wal-Mart. It’s similar to price matching. This provides the consumer a level of comfort,...
- Inertia. This is the business equivalent of Newton’s first law, which states that a body will remain its current state unless acted upon by an outside force.
- Consistency. When a person makes a decision, they tend to stick with it. Even when faced with evidence that challenges their initial judgment, many people will stick to their original choice.
- Reciprocity. When a customer feels they owe their current supplier a degree of fidelity it creates a high barrier to entry for any potential new supplier to get over.
- Herding. In nature, animals herd together for collective safety. That instinct also crops up in customer behaviour. Albeit in a subtle way. I recently had cause to meet with a few healthcare professionals in a short space of time, as a patient, as a hospital visitor, and as a dog owner, going to the vet.
Apr 26, 2021 · Potentially the most obvious reason why a customer would consider buying from you or not is price. What is not so obvious is the reasons why people buy based on price. You don’t always have to be the cheapest in the industry to win over your customers.
- An amazing product or service that exactly meets their core needs. Does a great product or service just “sell itself” as many in Silicon Valley believe?
- A brand that stands out in the industry. OK, maybe there is one magic bullet. And that is establishing a strong brand in the market. It’s the reason companies do Super Bowl commercials, or still advertise on billboards.
- The ‘best’ price among your competitors. Sometimes people mistake this for having the “lowest price.” But that’s not always the case. Certainly, low prices are something that many customers look for.
- An established authority or expertise. Regardless of the industry, one thing we recommend most businesses do is establish their authority or expertise in a particular industry.
Apr 26, 2022 · Why Should Customers Buy From You: 11 Reasons. 1. They found you first. If a customer finds you first, before competitors, they’ll be more likely to buy from you. When my store was one day old, I started writing blog content. I’d create quote articles of prominent yoga figures (we were in the yoga niche) and publish them on our blog.
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Nov 9, 2015 · Buy Copies. On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Emma, an...
