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- In its 15th year now, the Indian Premier League (IPL) has seen its brand value soar 77 percent in 2022 at $8.4 billion on the back of new media rights auction and addition of two new teams - Gujarat Titans and Lucknow Super Giants. After the media rights auction held in June, IPL emerged as the world's second most valuable sports league.
www.moneycontrol.com/news/trends/sports-trends/story-in-charts-the-rise-of-ipl-to-the-worlds-second-most-valuable-sports-league-8728321.htmlStory in Charts | The rise of IPL to the world's second most ...
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Dec 22, 2022 · In its 15th year now, the Indian Premier League (IPL) has seen its brand value soar 77 percent in 2022 at $8.4 billion on the back of new media rights auction and addition of two new teams -...
Dec 22, 2022 · The Indian Premier League (IPL) continues to grow in stature, with its brand value nearly doubling to $8.4 billion in 2022 from $4.7 billion in 2021, according to an annual report by Brand...
- Maryam Farooqui
- What’s Going on?
- How Did The Auction Work?
- What’s The ‘Big Deal’?
Star India was the previous rights holder for the tournament, winning the bid in 2017 for a five-year cycle. At that time, the bid stood atINR 16,347.5 Crore (USD 2.5 billion).It was understood to be the biggest television rights deal in the game, with the five-year cycle ending in 2022. To put things in context, the winning bid for the very first ...
An e-auction began on June 13 without a set deadline, with teams putting in incremental bids on an online platform. The value of the bids was a per-match figure, with the highest bid in each package clinching the deal. What are packages? There were a total of four packages up for grabs: Package A constituted TV rights in India, Package B digital ri...
After a two-day tussle, Disney Star retained the TV rights for the Indian subcontinent, with the winning bid standing at INR 23,575 crore. It is to be noted that The Walt Disney Company acquired 21st Century Fox in 2017, including Star India. The digital rights in India went to another media bigwig, Viacom18. The media rights (TV and digital) for A...
Apr 7, 2023 · IPL’s brand value rose by 77 per cent to $8.4 billion in 2022, primarily due to a renewed broadcast rights deal. IPL media rights (more than 48,000 crore): In June 2022, Viacom18 won the IPL’s digital media rights for Rs 23,758 crore, while Star India grabbed India TV rights for 23,575 crore in a five-year deal.
Apr 26, 2022 · There are two big reasons for the surge in IPL valuations. First, the IPL draws a massive viewing audience and is must-have content in India. Last season, 400 million watched on television, and...
- Mike Ozanian
Jul 10, 2023 · The standalone brand value of the Indian Premier League (IPL) is pegged at US$3.2 billion in 2023, up by 80 per cent from $1.8 billion in 2022 as per estimates of Houlihan Lokey, Inc....
Mar 25, 2022 · Last year, IPL’s brand value grew 7 percent to $4.7 billion. Ajimon Francis, managing director of Brand Finance India, a brand valuation and strategy consultancy firm, expects the cricket...
