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    • American makeup and cosmetics company

      • Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education.
      en.wikipedia.org/wiki/Rare_Beauty
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  2. About Us. Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are.

  3. en.wikipedia.org › wiki › Rare_BeautyRare Beauty - Wikipedia

    Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education. [3] [4]

  4. Oct 3, 2023 · 10-03-2023 CO.DESIGN. Inside Selena Gomezs beauty juggernaut: The Rare Beauty founder on makeup, Gen Z, and navigating social media. Rare Beauty expects to exceed $300 million in sales in...

  5. Sep 24, 2020 · Let’s start with the basics: Rare Beauty is a full collection of makeup, including 48 shades of foundation, concealer, blush, highlighter, two different kinds of lipstick, and liquid liner, among...

  6. Sep 3, 2020 · Big things are happening for Selena Gomez. Hot on the heels of her album Rare, which came out in January, the singer announced she’d be launching Rare Beauty, a makeup brand with a deeper...

  7. Mar 20, 2023 · About Us. Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are. A Note From.

  8. What makes us Rare. Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.