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Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practice inclusive sizing. The company was valued at over $4 billion in July 2023.
- Amber Rambharose
- 2019: SKIMS Gets a Pre-Launch Rebrand. When Kardashian first announced her clothing line in 2019, it wasn't the SKIMS we know today. In June of that year, the mogul announced she'd been developing a shapewear brand, "Kimono," for more than a decade.
- 2021: Fendi x SKIMS Breaks the Internet. SKIMS launches are known to sell out fast, but no one anticipated the SKIMS x Fendi capsule collection to fly off the shelves the way it did.
- 2021: SKIMS Goes for Gold. Teaming up with the NBA and WNBA isn't SKIMS' first dip into the athletic pond. In 2021, Kardashian announced—via Twitter—that SKIMS had been named the official underwear brand of the United States Olympic teams.
- 2022: SKIMS Does Swim. In 2022, SKIMS debuted its take on swimwear with Kardashian modeling many of the brand's newest offerings. "Buying swimwear should be fun and easy, yet so many women feel daunted by it," Kardashian wrote in a press release at the time of the launch.
Jul 21, 2023 · Kim Kardashian cofounded Skims as a direct-to-consumer shapewear brand in 2019. Kim Kardashian is a media personality, a socialite, and the owner of Skims. Stefanie Keenan/Getty Images for SKIMS ...
Sep 10, 2019 · Skims is Kardashian West’s true passion. “I feel like I’ve been designing shapewear for 15 years,” Kardashian West said of her new company, explaining the customization process she’d go ...
SKIMS is the innovative brand that offers underwear, loungewear and shapewear for every body type and occasion. Whether you need a cozy robe, a sculpting bodysuit or a breathable boxer, SKIMS has you covered with quality and style.
Jun 25, 2019 · SKIMS is a vibe, a lifestyle, a state of mind. Okay, fine, it's a shapewear, swim, and loungewear brand that blends Kardashian's professed love of minimalism with major trends.
Oct 30, 2023 · On June 28, 2019, Kardashian introduced to the world the first pieces from her shapewear line that would later be known as SKIMS. Her line was originally named “Kimono” and she said in a...
