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      • The Anubhav portal was launched in March 2015 at the behest of the Hon’ble Prime Minister for retiring government officials to leave a record of their experiences while in Govt service. It is envisaged that this culture of leaving notes by retirees will become the foundation stone of good governance and administrative reforms in future.
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  2. Oct 27, 2021 · Implemented in phases, the impact of ‘Project Anubhav’ is already visible: Customers can now engage in real time conversations with Bharat Petroleum through the Chatbot ‘Urja’ on the BPCL website & on WhatsApp, resulting in over 25 crore messages in over 1.3 crore interactions across 13 languages.

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      Implemented in phases, the impact of ‘Project Anubhav’ is...

    • Bharat Petroleum Corporation Ltd (BPCL) – Drivers of Digital Transformation
    • Enhancing The CX Transformation Journey
    • Future of CX Transformation

    At the leading edge of this initiative was the Hello BPCL app, that presents a unified super-app style of functioning to access fuel services, LPG services, lubricants and more to a customer. For example, to address customer issues of trust at fuel stations, the app allows you to pre-buy a certain value of fuel and pay for it digitally. Once at the...

    “In the process of crafting the customer experience transformation journey, the role of SAP has been extremely important. We got all necessary support to ideate and implement the right solutions to achieve this scale. This partnership will be remembered for a long time”, acknowledges Mr. Dhillon. The SAP team found this engagement enriching as well...

    The future holds exciting promise for a digital journey of such epic proportions. Plug-n-play cloud solutions, EV charging stations, regional language enabled chatbots that cover over 600 customer scenarios are all initiatives that are set to push the envelop forward. For SAP partnerships the integrated Customer Experience (CX) is one of the key le...

  3. The Anubhav portal was launched in March 2015 at the behest of the Hon’ble Prime Minister for retiring government officials to leave a record of their experiences while in Govt service .

    • What is Anubhav (Experience) Project?1
    • What is Anubhav (Experience) Project?2
    • What is Anubhav (Experience) Project?3
    • What is Anubhav (Experience) Project?4
    • What is Anubhav (Experience) Project?5
  4. To address the above BPCL has initiated an innovative digital transformation project called “Project Anubhav”. Initiatives under Project Anubhav include a Customer Engagement Platform, Digital Nerve Center, Digital Marketing Platform and Integrated Supply Chain Management solutions.

  5. Oct 27, 2021 · Privatization-bound Bharat Petroleum Corp Ltd (BPCL) has picked Deloitte India to implement an ambitious digital transformation project that aims to enhance the customer experience across all touchpoints by providing a single view of products and services across business units. 'Project Anubhav' has been "well received by customers and other ...

  6. Oct 27, 2021 · Bharat Petroleum Corporation Limited (BPCL)have a digital transformation project named ‘Project Anubhav’ that aims to enhance the customer experience across all touchpoints. It has been well received by customers and stakeholders, making an impact in the initial phase of deployment.

  7. Dec 19, 2021 · To foster digital change throughout its marketing division, BPCL has initiated its Project Anubhav, with the aim to provide a unified BPCL experience across different touchpoints to its...