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Mar 13, 2018 · Some of the brand names that have signed for sponsorship of IPL’s 11th season are Jio, Dream 11, Amul, Parle Agro, Vimal Pan Masala, Colgate, Kent, Vivo, Voltas, Coca-Cola, Dollar, Luminous, Blue Star, Ceat Tyres, Crompton, AMFI, Ford, Asian Paints, Berger Paints, Elica, Sleep Well, MakeMyTrip and Vu TV.
May 3, 2018 · The 31 matches which have been played in the IPL has seen around 117 brands across 58 categories presenting their products during the prime time. By Suraj Shukla. Published - 03 May 2018, 18:16...
- How Big Is The IPL?
- The Glitz and The Glamour
- How Companies Are Preparing For It?
- The Ott Industry Cheers Out Loud For The IPL!
- The Spectator Sport Screams For A Ticketing Partner
- Did Someone Say Fantasy Sports?
- Let’s Talk Basics: Food
- Sponsors, Sponsors, and More Sponsors!
- We’Re Watching The IPL, 2018 Too!
The IPL’s brand valuation touches a whopping $5.3 billionthis year, a 34% hike from last year’s valuation. To put that into perspective, one IPL game is now worth almost as much as one English Premier League (EPL)football match. Mind you, the IPL has been around for only 10 years, as opposed to 25 years of the modern day EPL! The viewership of IPL ...
The IPL has 8 franchise teams participating every year. The franchise teams are auctioned and owned by the country’s richest (and that includes deep-pocketed Bollywood stars as well). Furthermore, the world’s best players are auctioned for millions of dollars to play in these local teams – that’s double the star-power on view! Opposed to the tradit...
Cricket is a religion in India. And millions of Indians tune in to be part of this festival every year. Additionally, the IPL is streamed globally, exposing brands to viewers across geographies. Mobile marketers look at IPL as a great opportunity to drive growth and revenue. With an excited audience, it’s easier for marketers to acquire new users. ...
Sony Pictures Networks India (SPN) had owned the IPL digital rights right since the cash-rich tournament’s inception. Over the last 10 years, it has helped build a strong brand image of the IPL event (and not just of the teams). Last year, Sony recorded about $200 milliononly in ad revenue sales. While Sony is disappointed that it won’t be able to ...
BookMyShow, the exclusive ticketing partner for this IPL, is excited to have its share of the cake. Being India’s largest online entertainment ticketing platform, it boasts a customer base of over 25 millionand a huge brand recall. With a deep understanding of user behavior and preferences, it strives to personalize the user experience for its user...
IPL is also the busiest time of the year for fantasy sports. In 2017, close to 20 millionusers were recorded as daily fantasy sports users in India, and this is expected to grow 30-50% per annum. Dream11, the leading fantasy cricket app, signed a deal with Star India to be the associate sponsor of IPL, 2018. With the sway that cricket holds over th...
You can’t watch any match without any pizzas or finger food in the house! The food tech industry has always thrived during the IPL season. With every passing season, food delivery businesses continue to drive growth. “We saw a 30% rise in traffic and about 60% of our daily food orders were being placed after 6:30PM which coincides with the match ti...
Brands worship the power of IPL sponsorship. The exposure via multiple channels greatly influences brand recall. A name across team jerseys or armbands can become a major competitive advantage from a visibility standpoint. Reliance Jio, India’s largest telecom corporation, has charted out a strategy to have the strongest network for its brand prese...
Businesses scale aggressively with the IPL, and so do we. Last season, we watched the users consume the IPL, 2017 via the CleverTap lensand uncovered some amazing data insights. We sent over 14 billion push notifications and ran over 700 campaigns throughout the previous season. We are expecting more than 25 billion notifications to be sent out by ...
Brand Finance IPL June 2018 3. Foreword. Brand Finance has calculated the brand value of the Indian Premier League (IPL) and each of its teams annually since 2009. This research has helped decision makers to obtain a deep understanding of the value of the brands taking part in the world’s premier domestic cricket competition.
Apr 23, 2018 · With Indian Premier League in the third week of action, it’s not just the teams that are scoring big in their pursuit of the 11th season title. The brands and the broadcast sponsors of the Vivo IPL 2018 are also hitting hard with innovative campaigns and TVCs to leverage annual Indian cricketing extravaganza with the
The 2018 Indian Premier League season (also known as IPL 11 and branded as Vivo IPL 2018) was the eleventh season of the Indian Premier League, a professional Twenty20 cricket league established by the BCCI in 2007.
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ipl brand valuation report - 2018 summary of brand value mumbai indians 1 brand value 2018: $113m 7% brand value 2017: $106m kolkata knight riders 2 brand value 2018: $104m 5% brand value 2017: $99m royal challengers bangalore 3 brand value 2018: $98m 11% brand value 2017: $88m chennai super kings 3 brand value 2018: $98m na brand value 2017 ...
