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      • The total brand value of the Indian Premier League (IPL) grew a whopping 28% after the 2023 season, reaching $10.7 billion (roughly ₹ 89,232 crore), brand valuation consultancy Brand Finance has said in a report. The brand value of India's flagship sports event has grown 433% since its launch in 2008.
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  2. Dec 12, 2023 · Home. cricket news. IPL brand growth soars by 28%, Overall brand value now exceeds $10 Billion. The IPL has transformed from a mere cricket league into a global sports and business...

  3. Apr 26, 2022 · Forbes’ values for the Super Giants ($1.08 billion) and the Titans ($850 million) are higher than their expansion fees because the IPL’s next media deal was anticipated to be worth at most $5...

    • Mike Ozanian
  4. Dec 19, 2023 · Despite its many controversies over the years, the IPL was most definitely a brand worth being associated with. Sponsorship drives one of the largest parts of its income, followed by broadcasting...

  5. Dec 13, 2023 · It said that the uptick in IPL's brand value comes on the back of a successful 2023 season that witnessed full-capacity stadiums, increased viewership on TV and digital screens, and record sponsorship deals for IPL franchises. IPL 2023 reached 505 million viewers on TV and over 450 million on digital.

  6. Mar 13, 2024 · In the 2023 Indian Premier League season, Mumbai Indians recorded the highest brand value at 87 million U.S. dollars. That year, Lucknow Super Giants recorded the highest growth at 38...

  7. Jun 14, 2022 · The giddy heights that the IPL media rights have reached is a reflection of how big the tournament has become over the last 15 seasons, in terms of popularity and revenue. According to BCCI secretary Jay Shah, the next cycle (for five years) will have 410 games, with 74 matches each in the first two seasons, 84 in the subsequent two, and 94 in ...

  8. Dec 22, 2022 · Since its launch in 2009, the brand IPL has recorded 318 percent growth in brand value, from around $2 billion to over $8 billion this year, according to a Brand Finance report.