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Apr 27, 2021 · How BCCI and IPL makes money? At the core of IPL's business model is the idea of inviting private firms to own franchises.
Jun 24, 2022 · What explains the BCCI bonanza on IPL media rights? As per the regulations, last tweaked in 2018, franchises are required to annually give the BCCI 20 per cent of their overall revenue (from...
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- The economics of IPL. BCCI collects massive revenues from broadcasters and Over-the-top (OTT) platforms by selling media rights. It deducts its share and a big chunk of its revenues are then shared with the IPL teams.
- Brand sponsorship. Apart from media revenue discussed above, IPL franchises generate a sizeable part of their revenue through brand sponsorships. Franchises tie-up with brands to offer visibility to the brand by endorsing their logos on their jerseys, headgear and team kits.
- Ticket sales. The global pandemic affected India’s biggest sporting gala in 2020 and 2021. However, it was back with a bang this year. Now that the stadiums are full of spectators again, a small portion of ticket sales will be offered to sponsors and the BCCI, the rest goes into the team’s wallet.
- Prize money. BCCI offers a colossal amount of prize money to the winning team. In 2018, IPL champion Chennai Super Kings took home ₹20 crore in prize money.
- Media Rights
- Title Sponsorship
- Team Sponsorship
- Series with Other Nations
- Kit Sponsors
- Indian Premier League
Indian fans don't mind ditching a night out to watch their favourite sport. And that happens to be the gauntlet that BCCI holds. The enormous amount of fan base all set with their popcorns, every time the men in blue turn up to bat, gives BCCI the negotiating power. Don't believe it? Then the numbers might help. Approximately 1.6 billion viewers sa...
Companies love such a big audience. And they will try everything to make use of it. Title sponsor is one place companies can increase their brand awareness by getting more screen space in the form of logo, advertisement space, etc. Companies fight for this place. But don't worry, we have a resounding winner. PayTMowned by One97 communications, will...
Well, Indians' favourite game does not end its hunt there. The BCCI also has a number of others coming forward to claim a spot. And one among them is the official team sponsors. For a long while, Sahara India Pvt.Ltd held the position of India's official team sponsor. But soon, the crown was passed on to Star sports and then to OPPO. Following the ...
The ICC conducts a number of international cricketing tours. And the revenue they make from the same is huge. Earlier, the countries had an equal distribution of the revenue. But later, under the new plan, the big three, which includes the BCCI, takes the major portion of the revenue. This might trigger the question, how is that even possible? All ...
Earlier Nike was its kit sponsor paying BCCI around 12.13 million dollars on a yearly basis. But soon, the brand ended the contract making BCCI search for possible sources. Fortunately, MPL took its spot to be India's official kit sponsor. Apart from that, they also joined hands with a number of other brands like Hyundai and Ambuja Cement as sponso...
Add a lot of money, glamour and aggression to cricket, and you'll arrive at the money-minting cricertainment that is IPL! From tickets to media rights, the IPL is a recipe of a lot of components. The entire earnings are shared among the franchise, and of course, the BCCI never fails to take a share. While giving a 50% to the franchises, the BCCI ke...
Apr 7, 2023 · The BCCI and the IPL’s main earnings saw huge jump due to renewed broadcast deals last year, which fetched revenue of more than Rs 48,000 crore. The Indian Premier League’s brand value rose 77 per cent year on year to $8.4 billion despite two seasons being played in the UAE (2020, 2021) and the concept of home-and-away matches being cancelled.
Mar 31, 2024 · Each match of the IPL reportedly helps BCCI make INR 60.18 crores, while the latest bid in the BCCI media rights auction stands at INR 23,758 crores, which amounts to INR 59.10 crores per match. The broadcasters can afford such exorbitant prices because of the advertising and viewership revenues.
Aug 18, 2023 · The BCCI auctioned broadcast and digital streaming rights for the 2023-27 IPL tournaments for an eye-popping $6.2 billion last year, with US giants Disney and Viacom among the successful...
