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  1. 47K Followers, 2,306 Following, 4,153 Posts - Borders (@borders_me) on Instagram: "Bookstore - Your Place To Be Inspired (800-BORDERS)"

  2. Mar 4, 2022 · Borders did have its own website for a while. Surprisingly, it was actually hurting the company, and according to Lit Reactor, that website cost the company $20 million to maintain even before it started working with Amazon. That's not exactly a recipe for success.

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  3. Borders Group, Inc. was an American multinational book and music retailer based in Ann Arbor, Michigan, United States. In its final year, the company employed about 19,500 people throughout the U.S., primarily in its Borders and Waldenbooks stores. [1][2] At the beginning of 2010, the company operated 511 Borders superstores in the United States.

    • It was too late to the Web. For years, Borders outsourced its online book-selling to Amazon.com. So anytime you visited borders.com, you were redirected.
    • It was too late to e-books. In a similar vein, Borders didn’t foresee the rise of e-books like Amazon and later Barnes & Noble did. It didn’t develop its own e-reader to compete with the Kindle or the Nook, and Borders only opened an online e-book store a year ago.
    • It opened too many stores. Borders just got too big — so big in fact that many of its stores (an estimated 70 percent) were competing with a local Barnes & Noble’s, offering a glut of book stores even as people were shifting to online shopping.
    • It had too much debt. When the recession hit in 2008-09, Borders was already carrying a huge debt load. It had restructured twice since 2008 in an attempt to pay down some $350 million owed.
  4. Oct 21, 2021 · But along with the memories, the worthless plastic, and a throwback webpage on the Barnes & Noble website welcoming former Borders customers, Borders lives on in the form of its vacated real estate, the afterlife of which is still unfolding.

  5. Jul 21, 2011 · When Borders established itself as a major chain in the 1990s it became, along with Barnes & Noble, and later, online retailer Amazon, a main competitor of small, independent bookstores around...

  6. Barnes & Noble welcomes Borders ®, Waldenbooks ®, Brentano’s ®, and all their customers to discover their next great read at Barnes & Noble, the nation’s largest retail bookseller.

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