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  1. www.digitalvidya.com › blog › victorias-secretVictoria's Secret's Marketing: Top 8 Learnings From Luxurious ...

    Sep 16, 2019 · Here are top digital marketing lessons one can learn from Victoria’s Secret. 1. Social Media Marketing is Fuel to the Brand. Victoria’s Secret has spread its wings on the social media channels; Facebook, YouTube, Instagram, and Twitter pages to generate a lot of attention.

  2. www.cmswire.com › digital-marketing › victoriasVictoria's Secret Rebrand: Insights & Lessons From a Billion ...

    Oct 30, 2023 · October 30, 2023. Digital Marketing. Dive into Victoria's Secret's rebranding saga, uncovering big missteps and essential lessons for marketers in the age of authenticity and inclusion.

    • Michelle Hawley

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  4. adage.com › article › marketing-news-strategy5 marketing lessons from Victoria’s Secret rebrand | Ad Age

    • Change is possible. As the culture evolves, brands can evolve too. Experts say that the biggest mistake a marketer can make is keeping their brand the same.
    • Don’t wait too long. Before the recent overhaul, Victoria’s Secret had faced criticism of being outdated with its ads and boys club internal culture. For example, former Chief Marketing Officer Ed Razek made disparaging remarks about plus-size trans models in 2018.
    • Look to others for guidance. Victoria’s Secret is not the first to rebrand to be more in touch with today’s culture. Four years ago, Carl Jr.’ s and Hardees moved away from so-called “hot chick” advertising toward food-focused fare, a refresh that others like GoDaddy have also pursued in recent years in a response to consumer demands.
    • Go all in. The decision to swap out the Angels for authentic brand ambassadors like Rapinoe is a major one and speaks to Victoria’s Secret’s commitment to change.

  5. www.forbes.com › sites › jennmcmillen10 Best-Practice Loyalty Lessons From Victoria’s Secret ...

    Mar 4, 2024 · This earns them twice as many points per dollar spent at Victoria Secret or Pink stores (10 from five at the entry tier). Ranking strategy : Category-building. Cardmembers earn 30 points for every ...

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  7. victoriassecret.gcs-web.com › our-company › valuesOur Values & Culture | Victoria's Secret & Co.

    DEI is Everything. We believe our business thrives because we look for, listen to and value diversity, equity and inclusion. We champion each other’s well-being and unique needs. We foster a safe environment where everyone is empowered to be their true selves. We never tolerate discrimination, harassment, bullying, aggression or retaliation.

  8. theconversation.com › victorias-secret-joins-theVictoria’s Secret joins the ‘inclusive revolution,’ finally ...

    Jul 13, 2021 · Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.

  9. www.vogue.in › story › victorias-secret-revealedVictoria’s Secret revealed: India gets its first-ever brick ...

    Sep 26, 2022 · American luxury mogul Victoria’s Secret has arrived in India with its first full assortment store featuring intimate wear, loungewear, and beauty. We caught up with the global spokesperson of Victoria's Secret to talk about the exclusive Indian outlet, latest launches, expansion plans, and more