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Polestar. Polestar is a Swedish automotive manufacturer that produces electric cars. Owned by Volvo Cars, the company is headquartered in Torslanda outside Gothenburg, Sweden. [ 5] With an " asset -light" approach in development and manufacturing, Polestar does not have its own manufacturing facility. [ 6]
Polestar began in Scandinavia. Since then, both the products and the brand have spread across the globe. Retail spaces, offices, production facilities, and a service network can be found in multiple countries. Proving that more sustainable electric performance is at home everywhere. There are multiple opportunities to join the Polestar journey.
Polestar 2, the electric performance fastback, launched in 2019. Polestar 3, the SUV for the electric age, launched in late 2022. Polestar 4, the SUV coupé transformed, is launching in phases through 2023 and into 2024. Polestar 5, an electric four-door GT and Polestar 6, an electric roadster, are coming soon.
- So Who Or What Is Polestar?
- When Did Polestar Launch in The UK?
- What Models Does Polestar Have and What Else Is Coming?
- Where Can I Try A Polestar Car?
- What’s particularly Significant About This Company?
- What Makes Polestar Different to The Rest?
- Summary
Polestar is actually a bit older than its association with Volvo. It dates back to a Swedish racing team called Flash Engineering in the 1990s, which was subsequently rebranded as Polestar. The name comes from pole star, which refers to the North Star that was used for navigation by Vikings in Scandinavian history. As Polestar’s relationship with V...
The first evidence of Polestar as a standalone brand in the UK came in 2019 when the brand opened a research & development department in Coventry. But the first retail outlet, known as a ‘Space’, did not launch until October 2020 in the Westfield shopping centre in West London. In a similar vein to Genesis, which we explored recently, Polestar does...
There have been three Polestar models so far, though the first doesn’t really count. The Polestar 1, with which the brand launched itself in 2017, was a plug-in hybrid GT coupé boasting more than 600hp. It was sold for only little over a year and in small numbers – and only in left-hand drive – and was actually based on an old Volvo concept car. Th...
Not in Volvo showrooms – as mentioned, Polestar is one of the new brands pushing a ‘direct to customer’ experience, either by allowing potential buyers to carry out the entire choosing and purchase process online through an app, or by visiting one of six Polestar ‘Spaces’. These Spaces are located in London, Bristol, Manchester, Solihull, Glasgow a...
Polestar is heavily into sustainability, basing much of its promotion around environmental concerns. The company even announced that by 2030 it will be producing “the first truly climate neutral car” – which means it will eliminate all emissions in the car’s manufacture and operation, rather than taking the route of other manufacturers of planting ...
Polestar has one distinction that is not necessarily as positively embraced, however. The brand has a major tie-up with software giant Google for its in-car operating system, which goes above and beyond familiar systems like Android Auto. You get three years of internet connectivity through an 11-inch touchscreen display when you buy a Polestar and...
Polestar is trying hard to establish its credentials as a brand known for its next-generation technology. Autonomous motoring is firmly in its plans, on top of its sustainability and environmental commitments. Most buyers, however, will want to simply know if the cars are any good, which will govern how familiar the brand comes. The brand claims th...
Automotive design without compromise. Polestar electric vehicles are fully charged with pure, progressive, performance. The future of mobility is electric.
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May 6, 2024 · Polestar famously launched with the Polestar 1, which was a hybrid. A very high-performance hybrid — a GT, it was a cool car. Hybrids are having a little bit of a resurgence here in the US. You ...