Search results
Make an impact on mental health. Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.
Want to learn more about Rare Beauty? This is the place. Find out what we're passionate about and read a note from our founder, Selena Gomez.
The brainchild of Selena Gomez, Rare Beauty was created to challenge unrealistic standards of perfection. Designed to empower and encourage self-expression for everyone, each and every product is blendable, effortless to use and features buildable coverage.
Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education. [3] [4]
The Rare Beauty by Selena Gomez collection includes liquid eyeshadow and a range of multi-colored palettes. Shop Rare Beauty, from your fave celeb, Selena Gomez, now and pay later in 4 interest-free payments with Klarna at Sephora!
Shop our bestselling face makeup collection, including blush, primers, foundation, concealer, and the hydrating 4-in-1 Mist Selena always keeps with her!
What makes us Rare. Together we’re building a safe, welcoming space in beauty and beyond. This is makeup made to feel good in, without hiding what makes you unique. And it’s all vegan and cruelty free.
7M Followers, 357 Following, 3,780 Posts - Rare Beauty by Selena Gomez (@rarebeauty) on Instagram: "Made to feel good in, without hiding what makes you unique. 1% of all sales go to support mental health. @Sephora @SpaceNK"
Oct 3, 2023 · Rare Beauty is expected to exceed $300 million in sales in 2023, according to industry sources—triple what it earned in 2022, when sales doubled from 2021. Near the end of its first year, the...
Jun 13, 2023 · Gomez launched Rare Beauty in 2020, hot on the heels of her album 'Rare', which she released in January of that year. The brand is all about tearing down unrealistic standards of perfection and embracing one’s inner beauty. Its core values are inclusivity and self-acceptance.
