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Henri Nestlé uses his coat of arms as inspiration for the company's new logo. He adds three baby birds into the nest, which are being fed by their mother. This new image links his family name to his infant cereal products and helps protect his brand from imitators.
Apr 25, 2024 · What is the significance of the Nestle logo? The logo, featuring a mother bird feeding her chicks, symbolizes the nurturing and love central to the brand’s identity. This image aligns perfectly with Nestle’s origins as a baby food producer and its mission to provide nourishing food, mirroring the natural care a mother bird gives her young.
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7 min read by Stephen Peate. Nestlé logo history goes back to the 1800s, when the company first began producing its wares for the masses. Today, the Nestlé symbol is a legendary icon and a major part of what makes the brand so memorable.
