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Kurien briefly became the chairman of Amul following Patel's death in 1994, and is credited with the success of Amul's marketing. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products, and has since ventured into overseas markets.
It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as 'AMUL',which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World.
Dharmendra Kumar. “My stint with Amul is memorable. I worked closely with Sodhi sir. As a professional he is very analytical and the best professional in dairy industry not only in india but...
- Indian Dairy Association
Chief Executive Officer (CEO) at Amul Co-packing unit Nagar Dairy · Visionary and results-oriented professional with 20 + years’ of diversified experience in dairy development, milk processing,...
- Amul Dairy
Nov 5, 2021 · When Amit Vyas stepped into the role of Managing Director of Amul Dairy, one of India’s largest dairy co-ops, it was with full knowledge of the legacy and passion he was taking on. Milk holds a treasured place in India’s history and Amul, self-billed as ‘The Taste of India’, is one of its greatest champions.
Jan 9, 2023 · After more than a decade at the helm, RS Sodhi on Monday resigned as the Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the brand Amul, on Monday.
Jun 2, 2021 · Dr R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) ( Amul) has been unanimously elected to the Board of International Dairy Federation (IDF) during the General Assembly of IDF held on Tuesday, which eventually was also World Milk Day.
Dr. R.S. Sodhi, former Managing Director of GCMMF (Amul), relates the history of the Amul name and traces the origins of "Amul butter girl" - one of the world's longest running ad campaigns. Keywords: India, Marketing & Advertising, Consumers.
Jacqueline Novogratz. R S Sodhi, tells us the story of the farmers of Gujarat in 1946 and how they incorporated the daily practice of milk products from cows with modern technology to create a $6 billion brand, Amul.
Jan 10, 2023 · R S Sodhi, who served as the managing director of India’s leading dairy brand Amul for 13 years, resigned from his position "with immediate effect" on Monday. He has been replaced by Jayenbhai Mehta, who took over as the interim managing director.
