Nike, Inc.
Search results
Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.
Jan 30, 2023 · Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf “Rudi” Dassler. The logo, which features a bird carrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer.
The Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. Adidas logo history: Adidas logos through the years. There have been a number of Adidas symbols over the years. Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924.
Feb 24, 2023 · The Adidas logo has come a long way since its humble beginnings in a small laundry room in Germany. From the original design featuring the Dassler name and a bird wearing a boot to the modern, stylised version we see today, the Adidas logo has become an instantly recognisable global symbol.
Apr 12, 2024 · The Adidas logo accurately reflects the brand’s unique design and the diversity of its sports products. The emblem symbolizes the dynamism of development and the reach across three continents with its offerings, reflecting the idea of confidently overcoming difficulties to achieve a high goal.
Oct 13, 2023 · Adidas has many logos in its rotation today, so there isn’t one, singular logo for the company. Their logos are as dynamic as their brand. The most well-known of all Adidas logos would be their Performance logo (once called the EQT, or mountain logo) which unites all elements of the brand.
The Adidas standard logo is said to symbolize a mountain, which is purposefully designed to symbolize upcoming goals and challenges that lie ahead. The three-bar logo enjoyed widespread commercial success, and the logo is still the standard Adidas logo across most of the brand’s apparel today.
