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The story of our iconic logo. Henri Nestlé’s original Nestlé trademark was based on his family's coat of arms, which featured a single bird on a nest. In time, Nestlé added three young birds being fed by a mother, to help create a link between his name and the products he’d created.
Apr 25, 2024 · Nestle is a food and beverage manufacturing company leader in several key industries. Its logo can be seen on tea, coffee, confectionery, frozen fast food, cereals, snacks, bottled water, health and baby food. The brand is based in Vevey, Switzerland, formed by the merger of two companies founded in 1866.
The logo that Nestlé used from 1938 to 1966. The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and numerous companies were acquired. In 1947 Nestlé merged with Maggi, a manufacturer of seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971), and Stouffer's (1973).
Since it was trademarked in 1868, the Nestlé logo has gone through many changes. However, the iconic nest still sits on Nestlé brands worldwide. See how our logo has evolved over the years.
Today, the familiar bird’s nest logo continues to be used on Nestlé products worldwide, in a modified form. Take a look at how it has evolved over the years.
Nov 3, 2023 · The roots of the Nestle logo meet with the lineage of Henri Nestle himself. His original logo design was a rendition of his family’s coat of arms, containing a bird sitting inside a nest. Drawing parallels with bird symbolism of new beginnings, hope, and courage, the design must have seemed perfect to him, and to his brand successors later as ...
Nestlé S.A. is a Swiss multinational food and drink company headquartered in Vevey, Switzerland, founded by Henri Nestlé in 1866. This logo depicts the original Nestlé family coat of arms. Henri Nestlé used his family's coat of arms as inspiration for the logo (Nestlé = little nest in German) to...
1866. The official first version of the Nestlé logo was introduced in 1866, based on the name of the founder of the Swiss Henri Nestlé Company. The name “Nestlé” actually translates from German to mean “The Nest”, which is part of what inspired later iterations of the Nestlé symbol.
Henri Nestlé was one of the first Swiss manufacturers to build a brand with the help of a logo. He was the one who recognized the importance of branding from the very beginning. A logo is much more than a symbol of identification.
Aug 4, 2016 · Today, the familiar bird’s nest logo continues to be used on Nestlé products worldwide, in a modified form. Take a look at how it has evolved over the years. Henri Nestlé was one of the first Swiss manufacturers to build up a brand with the help of a logo.
