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   hype

   /hʌɪp/

   noun

   • 1. extravagant or intensive publicity or promotion: "his first album hit the stores amid a storm of hype"
   • ▪ a deception carried out for the sake of publicity: "is his comeback a hype?"

   verb

   • 1. promote or publicize (a product or idea) intensively, often exaggerating its benefits: "an industry quick to hype its products"

   Word Origin 1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.

   Scrabble Points: 12

   • H

     4

   • Y

     4

   • P

     3

   • E

     1

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