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Apr 16, 2024 · Learn about the evolution and symbolism of the Zara logo, a simple and elegant emblem that reflects the brand's success and style. Find out the font, colors, and variations of the logo for different lines and products.
May 2, 2023 · Learn how the Zara logo evolved from a tag to a wordmark and how it reflects the brand's identity and style. Discover the features and benefits of wordmark logos and see examples of Zara logo variations.
Dec 16, 2021 · Learn how Zara, one of the leading global fashion brands, evolved its iconic logo since 1975. Discover the secrets behind Zara's success, its business strategy, and the controversy over its logo design.
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In 2015, Zara was ranked #30 on Interbrand's list of best global brands. In 2019, Zara updated their logo. It was designed by the French agency Baron & Baron. The global fashion business Journal MDS stated that while the textile commerce of the world had gone down by 2.38%, Zara's had risen 2.17%.
The new logo has a very minimalistic design, which combined with the black color gives the logo a genuinely timeless appearance. The logo looks modern and stylish even several decades later. It features just the name of the brand and no tags or anything in the background.
The logo was debuted on Spring/Summer 2017 campaign [1] and used concurrently with 2008 logo. On January 25, 2019, it became the official logo. Official website.
