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Jun 18, 2024 · Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list.
Volume 61, Issue 1, February 2024. pp. 1-184. Browse all issues of Journal of Marketing Research.
Jun 3, 2024 · Abstract. Soda taxes are an increasingly popular policy tool that discourages purchases of sugar-sweetened beverages. This study analyzes how emphasis on marketing conduct elements and their effectiveness might change after soda tax introductions. Prior studies on ...
JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies.
The Journal of Marketing Research publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives and a wide variety of data and methodological approaches.
The Journal of Marketing Research ( JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing. Editorial Objectives. JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber.
Jun 18, 2024 · Evoking simplicity in marketing communications has become popular among marketing practitioners, but little is known about its effects on consumers and firms. The current work focuses on consumers’ perceptions of the simplicity or complexity of brands and ...
IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing.
