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The IUP Journal of Marketing Management. ISSN: 0972-6845. A 'peer reviewed' journal indexed on Cabell's Directory, and also distributed by EBSCO and Proquest Database.
Welcome to The IUP Journal of Marketing Management. Information to Authors. • The paper should be typed in MS Word. • Title of the paper should be followed by name, e-mail and affiliation of author (s).
The IUP Journal of Marketing Management. Feb'14. Focus. Financial services could enable the poor to leverage their initiative, enhancing the process of building income, assets and economic security which is necessary for inclusive economic growth. more... Articles. Service Quality in Healthcare Sector: An Exploratory Study on Hospitals.
May 21, 2018 · The IUP Journal of Marketing Management, Vol. XVI, No. 1, February 2017, pp. 47-64
May 2, 2010 · Kureshi, Sonal and Sood, Vandana, A Review of Placement Literature: Conceptual and Managerial Implications (April 30, 2010). The IUP Journal of Marketing Management, Vol. 9, Nos. 1 & 2, pp. 23-39, February & May 2010, Available at SSRN: https://ssrn.com/abstract=1598048
Publisher: 2010-: Hyderabad : IUP Publ. Subject: Marketing | Marketingmanagement | Marketing management. Published items: 131 hits in ECONIS - Online Catalogue of the ZBW. In libraries world-wide (WorldCat) |. More access options. More details.
PDF | On May 28, 2019, Rida Sehar and others published The Influence of Social Media's Marketing Efforts on Brand Equity and Consumer Response | Find, read and cite all the research you need on...
Oct 16, 2018 · The IUP Journal of Marketing Management, Vol. XVII, No. 2, May 2018, pp. 22-37. Posted: 8 Nov 2018. Pradeep K Deka. Independent. Date Written: October 16, 2018. Abstract. Retailers in emerging markets like India are trying to address the changing preferences of customers through the creation of new retail formats.
The details of the iup journal of marketing management in 2024 like Impact Factor, Indexing, Ranking, acceptance rate, publication fee, publication time.
The IUP Journal of Marketing Management. November'17. Focus. This is a customer-centric digital economy world. Today’s customers perceive services in terms of quality and experiences. The era of economic liberalization has ushered in rapid change in the services industry of India. more... Articles.
