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  1. SUGAR Cosmetics is a cruelty-free makeup brand that has raised $87.5M in funding over 6 rounds. See their latest funding, investors, acquisitions and valuation on Crunchbase.

    • Kaushik Mukherjee, Vineeta Singh
    • Sugar Cosmetics - About
    • Sugar Cosmetics - Industry
    • Sugar Cosmetics - Startup Story
    • Sugar Cosmetics - Mission and Vision
    • Sugar Cosmetics - Name, Tagline and Logo
    • Sugar Cosmetics - Business Model
    • Sugar Cosmetics - Revenue Model
    • Sugar Cosmetics - Challenges Faced
    • Sugar Cosmetics - Funding and Investors
    • Sugar Cosmetics - Mergers and Acquisitions
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    Sugar Cosmetics is one of India's fastest-growing premium cosmetic companies, with a cult following among millennials. Thanks to its clutter-breaking attitude, unique low-poly packaging, and chart-topping products, it has become the first choice of many Indian women. The brand's bestselling goods in the Lips, Eyes, Face, Nails, and Skin categories ...

    According to the Statista analysis, the India Cosmetic industry is expected to reach a significant revenue of US $ 6.45 billion by 2024, growing at a CAGR of 2.86% from 2024 to 2028. This increase is partly explained by consumers' increasing preference for digital experiences, which has caused the beauty industry to undergo a dramatic shift in favo...

    The inception of SUGAR Cosmetics marks the collaborative effort of Vineeta Singh and her husband and business partner, Kaushik Mukherjee. Early in her career, Vineeta, an IIT Madras Electrical Engineering graduate with extra Business Studies from IIM Ahmedabad, made a crucial choice. In her twenties, she turned down a big employment offer of Rs. 1 ...

    Sugar Cosmetics' mission statement says, "We believe in every interpretation of beauty. Bold to subdued, quirky to crazy, every day to glam goddess! We aim to celebrate every aspect of you, no matter what your style is. So, go ahead and pick your faves."

    The company began as an online supplier of natural, paraben-free cosmetics and has since grown in popularity not just in India but throughout the world. Due to the usage of the black and white color combination, the visual identity of an Indian cosmetic business is beautiful and refined while also seeming bold and confident. The company's logois ma...

    Sugar Cosmetics operates with a direct-to-consumer (D2C) business model that strategically incorporates an omnichannel approach. By using this strategy, Sugar leverage advantage of other eCommerce marketplaces, such as Amazon and Nykaa, increasing its accessibility and reach. The brand emphasizes its global presence through a variety of revenue str...

    Sugar Cosmetics makes money from different resources. Some of the prominent one's are listed below: Various Channels of Sales: 1. Uses brick-and-mortar stores, the official website, and e-commerce partnerships (Amazon, Nykaa) for sales. 2. Specialty kiosks create an additional offline sales channel. Revenue Streams by Geography: 1. Principal source...

    Co-founders Vineeta and Kaushik faced several obstacles during Sugar Cosmetics' early years as they walked the difficult path of bootstrapping the company. Obtaining funding, identifying reliable suppliers, and assembling a team were major obstacles. Company first had trouble making an impression in the crowded market. Products were difficult to ma...

    Sugar Cosmetics has raised $87.5 million in over 6 funding rounds that the company has seen to date. Here are the funding details:

    Sugar Cosmetics has acquired 1 company to date. The acquisition of ENN Beauty was announced on January 13, 2022, when the company picked up the majority (51%) stakes in the natural skin and hair care brand.

    Learn about Sugar Cosmetics, one of India's fastest-growing premium cosmetic companies, founded by Vineeta Singh and Kaushik Mukherjee in 2012. Explore its business model, revenue model, funding, challenges, products, and future plans.

    • 2012
    • Mumbai, Maharashtra, India
    • Kaushik Mukherjee and Vineeta Singh
  2. Feb 4, 2021 · Sugar Cosmetics has closed its Series C funding round, having raised $21 million overall led by Elevation Capital, formerly SAIF Partners. The colour cosmetics brand was valued at more than $100 million, doubling its valuation from its previous funding round, a source familiar with the matter said.

  3. May 31, 2022 · The D2C brand co-founded by Kaushik Mukherjee and Vineeta Singh raised $50 million in Series D led by L Catterton. The fundraise comes at a time when funding rounds are taking longer to close and the cosmetics market is growing.

  4. Jan 3, 2024 · The revenue growth clocked by Sugar Cosmetics mirrors a trend witnessed by other beauty and personal care companies in the last financial year. A91 Partners and Unilever Ventures-backed D2C beauty brand Plum reported a 71% rise in FY23 revenue to Rs 322 crore. Similarly, Purplle saw its operating revenue double to Rs 475 crore during the year.

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  6. Mumbai, May 31, 2022 – SUGAR Cosmetics (“SUGAR”), one of India’s largest omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers, today announced the close of its $50 million Series D fundraise led by the Asia fund of L Catterton, the largest global consumer-focused private equity firm.