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Whilst the European Journal of Marketing (EJM) retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing.
Awareness marketing: cause-related marketing without direct contribution Elizabeth A. Minton , Frank Gregory Cabano Prior research has investigated the benefit of companies that engage in cause-related marketing initiatives.
The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing. It is published by Emerald and the editor-in-chief is Greg W. Marshall (Rollins College).
The application of mobile functional near-infrared spectroscopy for marketing research – a guideline Caspar Krampe. To advance marketing research and practice, this study aims to examine the application of the innovative, mobile-applicable neuroimaging method – mobile functional near-infrared…
The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest values. Category. Year. Quartile.
Identity based marketing: a new balanced marketing paradigm Karel Jan Alsem, Erik Kostelijk. The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there…
European Journal of Marketing | Citations: 1,997 | The European Journal of Marketing provides a platform for contemporary ideas in marketing, the thinking, theory and practice.
