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3 days ago · The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing.
- Current Issue
Preview abstract. Extensive research has examined the...
- Journal of Marketing Research
Journal of Marketing Research (JMR) is a bimonthly,...
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Browse all issues of Journal of Marketing. Sage publishes a...
- Current Issue
Journal of Marketing (JM) is the premier outlet for substantive marketing scholarship since 1936. It publishes peer-reviewed research on real-world marketing questions, special issues, and insights from AMA Fellows.
Browse all issues of Journal of Marketing. Sage publishes a diverse portfolio of fully Open Access journals in a variety of disciplines.
Preview abstract. Extensive research has examined the diffusion of innovations for products that can be trialed, and where the most adverse outcome, if a product fails, is a financial loss. However, less research has explored consumer responses to innovations in highly ...
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing.
Journal of Marketing (JM) is a bi-monthly journal that publishes substantive research in marketing. It is affiliated with the American Marketing Association and covers real-world marketing questions for various stakeholders.
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The Journal of Marketing publishes research articles on various topics in marketing, such as ecological value, artificial intelligence, psychological ownership, platform protection, spoiler reviews, and more. The current issue features nine articles from March 2021, with online first, full issue, and just accepted articles available.