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Nov 30, 2021 · Mumbai: Swiggy’s ultra-fast grocery delivery service, Instamart, crossed 2 million transacting users, the food delivery platform said in an Instagram post. Instamart specialises in grocery deliveries in 15-30 minutes.
- Ettech
Oct 19, 2022 · Instamart, Swiggy’s quick commerce grocery delivery service, is eyeing a 100 million user base in the next 4-5 years. Karthik Gurumurthy, senior vice president, Instamart, said that over the last one year, Instamart had a 16X growth in business.
- Restoring The ‘Joy of Shopping’
- The 3i Framework: Intent, Indulgence, Inspiration
- The All-Important Moment
- The Design Choices
- What’s Next?
Groceries are an everyday affair and their purchase is a personal, often emotional act. Unlike the in-store experience, online grocery shopping lacks the same opportunity for discovery that a shopper might have as they walk the aisles. In fact, a trip to a brick and mortar store is enjoyable, because it is accompanied by a multi-sensorial process o...
“Think about your behaviour when you enter a store”, says Srinath. “You will focus on filling your cart with the items you need. In that journey, you might indulge and pick up an item or two on impulse. You will probably wander around a bit, pausing before an interesting display that catches your eye.” The structure of the Instamart landing page fo...
So far, all online grocery apps have focused on convenience and offers. Swiggy is well-placed to address the need for convenience. Not only does it have access to deep data on purchase and stocking patterns, it also has robust technical and delivery infrastructure. While Instamart does have offers and discounts, the company says these will never be...
It is fair to say that Swiggy has always been known for good design and Instamart is no exception. The team has worked on every element — from the sharp product images to the sophisticated but cheerful colour palette — to make the interface feel as tactile as possible. Srinath says that the decision to use illustrations and 3D imagery, instead of p...
It is early days for Instamart yet, although the initial response has been overwhelmingly positive. A 2020 McKinsey report says “We believe the winners in e-grocery will be those that deliver a great and consistent customer experience the fastest. They will give customers the sense of discovery, exploration, and inspiration they seek from any groce...
May 23, 2023 · Indian online food delivery platform Swiggy is increasingly betting on quick commerce. In 2020, the company launched its cloud store chain Instamart. By the end of 2021, the service was operating...
- Swiggy Instamart pioneered the quick commerce grocery space in 2020. Swiggy has been synonymous with the on-demand delivery of food from your favorite restaurants.
- Yes, we deliver in minutes. No, we don’t commit to doing so in 10-minutes. With Instamart, customers will always get a range on the delivery promise. The range will depend on various factors like location, time of the day and the on-ground situation.
- No, you don’t get your order in minutes because the delivery executive is riding fast. We’re able to deliver fast because of the amazing tech and logistics play at work.
- Yes, groceries on-demand is a need for many. Instamart’s users are those who are time-pressed and/or convenience seeking. While we initially believed that this meant the younger demographic of under 35, the last 22 months have seen users across all demographics.
Mar 9, 2023 · Exploring the patterns and planning strategies of Instamart users in shared and individual spaces. Context. Before the advent of online grocery applications, people relied on going to physical stores or waiting for the vegetable cart to come around to get their daily groceries.
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Aug 25, 2022 · In the two years since it started operations, Swiggy’s quick commerce grocery service, Instamart, has grown to over 25 cities and is now utilized by 9 million people, according to a top official.
