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  1. Dictionary
    gimmicky
    /ˈɡɪmɪki/

    adjective

    • 1. (of a trick or device) intended to attract attention, publicity, or trade: "gimmicky 3D effects"

    More definitions, origin and scrabble points

  2. GIMMICKY definition: 1. using something that is not serious or of real value to attract people's attention or interest…. Learn more.

  3. something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something: publicity gimmick The campaign was a publicity gimmick aimed at winning back customers. sales/marketing gimmick They give away free gifts with children's meals as a sales / marketing gimmick.

  4. adjective. If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity. [informal, disapproval] The campaign was gimmicky, but it had a serious side to it. Collins COBUILD Advanced Learner’s Dictionary. Copyright © HarperCollins Publishers.

  5. Definition of gimmicky adjective in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.

  6. Define gimmicky. gimmicky synonyms, gimmicky pronunciation, gimmicky translation, English dictionary definition of gimmicky. n. 1. a. An innovative idea or stratagem that is used to attract attention or business but has little or no intrinsic value: "Mr. Freed tried every gimmick...

  7. A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having popular football players handing out samples in front of your booth, that’s a gimmick. A gimmick is often used by businesses to sell a product.

  8. an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Synonyms: angle, ploy, ruse, plan, stunt. a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.

  9. If you describe something as gimmicky, you think it has features which are not necessary or useful, and whose only purpose is to attract attention or publicity. [ informal , disapproval ] [...] More

  10. adjective. gimmickiest. Resembling, or characteristic of a gimmick. Wiktionary. Containing gimmicks. Wiktionary. Other Word Forms of Gimmicky. Adjective. Base Form: gimmicky. Superlative: gimmickiest. Gimmicky Sentence Examples. For us politics is n't about gimmicky pledge cards with vacuous statements.

  11. gimmick. noun. /ˈɡɪmɪk/. /ˈɡɪmɪk/. (often disapproving) an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something. a promotional/publicity/sales gimmick. We don’t use gimmicks to sell our products.