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Shop Your Favorite Designer Clothing Online at Aashni & Co. Step into the world of South Asian luxury fashion with Aashni & Co with curated pieces for brides and grooms.
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Shop latest Luxury women's, men's, & kid's Clothing along...
- DESIGNERS
Luxury designer wear collections for men and women at Aashni...
- WOMEN
Shop Indian luxury women's clothing at Aashni + Co. Explore...
- ACCESSORIES
Shop indian designer accessories at Aashni + Co. Discover...
- NEW IN
Shop Indian luxury women's clothing at Aashni + Co. Explore our collection of designer women's outfits such as lehengas, sarees, kurtis, gowns, and more.
Shop latest Luxury women's, men's, & kid's Clothing along with accessories online at Aashni and Co. Explore our newest collection of Indian ethnic clothing.
- How Do You Start Your Day?
- What Does A Typical Work Day Look Like For You?
- Let’s Talk About The Inception of Aashni & Co. How Did You Get The Idea?
- Tell Us About The Process of Curation. How Does It Work?
- Has Starting Your Multi-Designer Store Changed The Way You Look at Fashion Now?
- What Would You Say Has Been The Biggest Turning Point in Your Career So Far?
- What Are The Skills and Qualities That Have Helped You Succeed?
- What Has Been Your Biggest Professional Accomplishment So Far?
- What’s Next For Aashni & Co?
- A Mantra That You Swear by in Both Personal and Professional Life?
As a mum of two, the day starts when I am woken up by my kids. I try to clock in a bit of exercise after they leave for school and then head to work by 10 am.
Our headquarters are based in Bombay which is five and a half hours ahead of us. So, the first task every day is tackling all the emails. Post lunch, I aim to go to the shop floor for an hour. I try leaving for home by 4:30. That’s the time when my kids come back from school. But as an entrepreneur, you do not wrap up your days. You just move your ...
I wasn’t into fashion at all. I was a film student who was working as an assistant director and an editor for ad films and feature films. By the time of my wedding, I had already moved to the UK. Sadly, I couldn’t find any stores here that sold decent Indian wear. I had to move back to my parents’ home in India and spent a good six months in the co...
Curation decides the tone of the entire brand. So, literally, every piece that’s on the website, and we sell thousands of them, has to be approved by me. In the beginning, it used to be a bigger process.We’d go to fashion weeks, meet the designers, and ask them for lookbooks. But once I understood the pulse and aesthetic of the business, we started...
Absolutely! Back when we opened, it was a business call. That said,I was obviously in awe of the creations. I wanted to share them with the world. This is why I chose to open in Notting Hill while it would have been easier for me to open in Wembley or South Hall. The call to open in the heart of London was ‘coz the designs needed to be shown to eve...
It would be the first wedding show which we organised after starting Aashni & Co. We took the bold step of booking all the ballrooms of Dorchester and flew in the top Indian designers to showcase their collections. Nearly 1500 ticketed customers made it to the event. I think that was a turning point for us. It took the brand to new heights.
I’d be honest. At 26, I started Aashni & Co because I didn’t do market research. In the past decade, I have heard of so many people who thought of opening a store. But they looked at the numbers and decided not to. I think I had the youth to my side. I could take risks. I thought if it fails I’d do something else. So it’s not like I went with a thr...
I would say the recognition. I just wanted to put up a store and give a platform to these lovely designers. There was no vision of expanding. But the fact that it has been so well received organically, is something else. It helped me think of expansion and that’s why we moved on to the e-commerce business. We started off with just two people and ar...
Definitely an expansion on the e-commerce side of things and more brick-and-mortar stores. Besides this, we are working hard on Revivify right now. The pandemic gave us some time to pause and ponder. This led to the birth of Revivify—a curated destination for pre-loved Indian designer wear. It is a platform where you can both buy and sell pre-loved...
I tackle the most difficult task first thing in the morning ‘coz I believe that well begun is half done. Plus, I keep telling my team ‘You gotta prepare prepare prepare’. I’ll give a film analogy here. The actual work in a movie is your pre-production. Shooting doesn’t take more than two months. And as a film student, I am used to prepping before g...
- Khushboo Sharma
Sep 8, 2023 · Architect Sameep Padora has worked on their opulent store in India and stays true to Mumbai’s artful sensibilities. Here’s what Aashni Shah had to say about her new store launch in Kalaghoda ...
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