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- Dictionaryethos/ˈiːθɒs/
noun
- 1. the characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations: "a challenge to the ethos of the 1960s"
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Ethos is the set of moral beliefs, attitudes, habits, etc., that are characteristic of a person or group. Learn how to use ethos in different contexts and see examples from the Cambridge English Corpus.
Ethos is the character, sentiment, or moral nature of a person, group, or institution. Learn the synonyms, examples, word history, and etymology of ethos from Merriam-Webster Dictionary.
- Ethos Definition
- Ethos Examples
- Why Do Writers Use Ethos?
- Other Helpful Ethos Resources
What is ethos? Here’s a quick and simple definition: Some additional key details about ethos: 1. Ethos shares a root with the word "ethics." This is helpful to remember because speakers often try to establish their own strong moral character by using ethos. 2. The word "ethos" is also often used to refer to a community or organization's characteris...
Examples of Ethos in Literature
Characters in novels often use ethos, as well as logos and pathos, to convince one another of certain arguments in the same way that a speaker in reality might use these techniques. In addition, authors often use a subtler form of ethos when establishing a narrator'sreliability at the outset of a novel.
Examples of Ethos in Political Speeches
Every politician recognizes that a speaker must earn an audience's respect and trust if he or she expects to be listened to. As a result, it's difficult to find a political speech that doesn't contain an example of ethos. It's particularly easy to spot ethos in action when listening to speeches by candidates for office.
Examples of Ethos in Advertisements
Advertisers often attempt to use ethos to influence people to buy their product. Dressing up an actor as a doctor who then extols the benefits a medication is a way that advertisers used to try to gin up a little ethos, but such obvious practices of what might be called "fake ethos" are now regularly mocked. However, any celebrity endorsement or testimonial from an expert are also attempts to build up ethos around a product's endorsement. For instance, here's a Prudential Financial commercial...
Politicians, activists, and advertisers use ethos because they recognize that it is impossible to convince an audience of anything if its members do not believe in the speaker's credibility, morality, or authority. The use of ethos in fiction is often different from real-world examples. Authors are not usually trying to directly influence their aud...
The Wikipedia Page on Ethos: An in-depth explanation of ethos, and how the concept has changed over time.The Dictionary Definition of Ethos: A definitionand etymology of the term, which comes from the Greek ethos meaning "character, custom, or habit."Ethos on Youtube: An excellent videofrom TED-Ed about the three modes of persuasion.the set of beliefs, ideas, etc. about the social behavior and relationships of a person or group: national ethos. working-class ethos. ethos of The ethos of the traditional family firm is being threatened. SMART Vocabulary: related words and phrases. Morality and rules of behavior. antisocially. baseness. biocentric. bioethicist. claim. ethically.
The noun ethos refers to the particular rules and values that organize people, although the ethos can vary from group to group. For example, in some cultures individual rights might be highly valued, while in others the good of the community as a whole might be considered more important.
Ethos definition: the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period. See examples of ETHOS used in a sentence.
Ethos is the set of ideas and attitudes that is associated with a particular group of people or a particular type of activity. Learn more about the word origin, synonyms, examples, and usage of ethos in different contexts.
