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Oct 5, 2013 · Advertising Situation: With Ran Chen, Raymond Lam, Joe Tak-Chung Ma, Yan Tang. The drama reference the characters and wisdom of the three Kingdoms, with advertising company as the background, the story is about the process of "Li Tian" success.
- Drama
- Ran Chen, Raymond Lam, Joe Tak-Chung Ma
- 2013-10-05
- Ran Chen, Raymond Lam, Joe Tak-Chung Ma
Advertising Situation (TV Series 2013–2014) cast and crew credits, including actors, actresses, directors, writers and more.
Jan 18, 2024 · Advertisers Ride the Brakes: Sharp Drops in TV Spending Make Media Companies Vulnerable. By Brian Steinberg. Adobe Stock. Media giants spent most of 2023 looking for signs of a turnaround in ...
- The Evolution of Global Advertising Spend
- The Media Landscape Shapes The Ad World
- Winners in A Digital World
- Screen Life: Time Is Ad Money
- Smartphone Boom: from Big Screens to Small
- The Digital Future Is Now
Marketers may still “sell the sizzle” and not the steak, but shifts in the media landscape and consumer behavior mean that advertisers must constantly adapt their media strategies. In the above infographic from Raconteur, we can take a closer look at how global advertising spend has evolved over recent decades across the media sphere.
In advertising, dollars go where the eyeballs are. Recently, all eyes have been on the digital realm—a trend that coincided with the disastrous fall of the print industry. As people mass-migrated to digital platforms in the 2010s, marketers were hot on their heels, and the fall of print media began. In 2014, TV ad spend met a similar fate, peaking ...
In less than five years, internet ad spend nearly doubled: $299 billion was spent on global internet advertising in 2019 compared to $156 billionin 2015. Reaching $160 billionin one year, digital display advertising—a broad category including banner ads, rich media, advertorial and sponsorship, online video and social media—accounted for the larges...
It’s not only that people have shifted their focus from analog to digital. They are also spending many of their waking hours in front of a screen. 1. Adults in the U.S. spend an average of 11 hours a day in front of a screen, and the ad dollarsthat vie for our digital attention are also rising. 2. Globally, the daily average of time spent online wa...
Social media and digital ad spend also corresponds with a steady uptick in global smartphone ownership and usage. In February of 2019, for instance, 81% of U.S. residents owned a smartphone. By 2024, it’s expected that 291 millionAmericans (almost 90%) will be using a smartphone. In China, smartphone usage has almost doubled in 5 years—and is predi...
As a result of the pandemic, it is projected that global advertising spending could fall by 8.1% this year. However, 53%of all global ad spend is expected to flow online. And the rise of search, social media, video, ecommerce—in contrast to TV and print—becomes clearer. Although search ad spend recently plateaued, its rise over the last decade has ...
June 18, 2019. CBR - Marketing. Television advertising may be considerably less effective than published studies suggest, according to Chicago Booth’s Bradley Shapiro and Günter J. Hitsch and Northwestern’s Anna E. Tuchman.
May 13, 2018 · Advertising on TV has long been the best way for marketers to reach a large number of people at one time. And it is still a formidable medium. But cracks are showing. National TV ad sales...
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Finding the right fit, whether through big-budget campaigns on linear TV or targeted ads for CTV conversions, can greatly impact your TV commercial success. Here’s everything you need to know about advertising on television to get started, and where to learn even more.
