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Chris Early is a veteran of the video game industry, with experience at Ubisoft, Xbox, Unity, and other companies. He is the General Manager for Europe at Infinite Athlete, a fitness app, and a keynote speaker at PAX.
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A Ubisoft vice president believes Steam's business model is 'unrealistic' and 'doesn't reflect where the world is today in terms of game distribution.'
•Ubisoft's Vice President of Partnerships and Revenue believes that Steam's business model is "unrealistic."
•Ubisoft notably moved away from Steam for The Division 2 and other games.
•Steam currently takes a 30 percent cut of game sale revenue, which is a sticking point for Ubisoft.
Ubisoft's Vice President of Partnerships and Revenue, Chris Early, believes that Steam's current business model is "unrealistic" adding "it doesn't reflect where the world is today in terms of game distribution" in an interview with The New York Times. Ubisoft has been taking a lot of swings at Steam lately since it partnered with the Epic Games Store.
Ubisoft notably decided not to sell The Division 2 on Steam, instead opting to sell it on the Epic Games Store and Uplay, the latter being Ubisoft's own store. Currently, Valve gets a 30 percent cut from game sales through Steam. The Epic Games Store takes a lower 12 percent. Ubisoft doesn't have to give a cut to any store owner when a game is purchased through Uplay since it's Ubisoft's own store.
Despite the fact that all of these games can be played on Windows 10, gamers have platforms they like. For example, if you have hundreds of games on Steam, you'll probably want to use that instead of the Microsoft Store. However, this also means that if a game is exclusive to one PC storefront, then it may not be purchased or played by a lot of PC gamers who don't like to use anything else. Microsoft faced a similar problem when it came to Xbox Play Anywhere titles.
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Chris Early leads Ubisoft's digital publishing initiatives in North, South and Central America. He has experience in game development, operations and player engagement from Microsoft, GameSpy and Mplayer.
To find out more about the partnership between Ubisoft and Stadia, as well as the future of streaming, we spoke to Ubisoft's senior vice president of partnerships and revenue, Chris Early. Ubisoft partnered with Google long before Stadia was announced, with Project Stream.
“We’re dedicated to delivering amazing experiences to our players wherever they choose to play,” said Chris Early, Senior Vice President, Strategic Partnerships and Business Development, Ubisoft.
Chris Early is a vice president at Chubb, with experience in product management, analytics and customer strategy. He has worked for various insurance companies, including ACE, MetLife, Safeco and Progressive, and has a degree in statistics from University of Florida.
- Chubb
Biography. Chris Early joined Ubisoft’s San Francisco office in February 2010. As Vice President of Partnerships & Revenue, Early spearheads Ubisoft’s business partnerships and Business Development teams, and leads Ubisoft’s physical and digital game revenue efforts for the North, South and Central America territories.
